Brand Activation Marketing
Demonstrate product value to people in engaging and memorable ways via Brand Activation Marketing
Brand Activation Marketing is the manifestation of a brand’s value to the people at times and places when it is most relevant.
This marketing strategy can integrate experiential marketing activities, however the focus is on demonstrating the brand’s value to people in an inviting, engaging and significant way.
Brand Activation Marketing is primarily applied to consumer packaged goods (CPGs) although can include apps and company service demonstrations.
The goal of Brand Activation Marketing is for consumers to experientially realize the value of the brand through the interaction.
It is one of the best ways to change brand perception and influence future purchase decisions.
Company examples of Brand Activation Marketing range from product sampling beverages after a 5K race to a cosmetics brand offering makeovers at an outdoor music festival.
We help companies highlight and ‘activate’ their brand value at opportune times on college campus, at malls, on-the-street and inside events.
Contact us to learn more on how ALT TERRAIN assists with Brand Activation Marketing ideas, strategies and execution for a variety of companies in New York City, Los Angeles, Chicago, Boston, Seattle and many other cities throughout the country.
Brand: DirecTV NFL Sunday Ticket
Marketing Solutions engaged ALT TERRAIN to plan, produce and manage a NFL Sunday Ticket tailgating experiential brand activation event to kick-off … Continued
Brand: Scharffen Berger
Scharffen Berger Chocolate Brand Activation Product Sampling at Google’s Mountain View Headquarters Camp + King, a creative San Francisco agency … Continued