Demonstrate product value to people in engaging and memorable ways via Brand Activation Marketing

Brand Activation Event Product Sampling Example - Union Square, New York City
Listerine Brand Activation Sampling Marketing Event - Union Square, New York City
Darigold Protein Shake Brand Activation Marketing - Seattle, WA
Darigold Vitamin Protein Shake Brand Activation Product Sampling Marketing Event - Seattle, WA
Chloe's Ice Fruit Pop Brand Activation Product Sampling - SE Hawthorne, Portland, OR
Chloe's Fruit Ice Pop Brand Activation Street Product Sampling - Downtown, Portland, OR
Cosmetics Brand Activation Marketing at Music Festival  - Philadelphia, PA
Shea Moisture Cosmetics Bodycare Brand Activation at Music Festival - Philadelphia, PA
Cheese Product Sampling Brand Activation Event Marketing - Portland, OR

Brand Activation Marketing is demonstrating a brand’s value to people at times and places when it is most relevant.

This marketing strategy can integrate experiential marketing activities, however the focus is on demonstrating the brand’s value to people in an inviting, engaging and significant way.

Brand Activation Marketing is primarily applied to consumer packaged goods (CPGs) although can include apps and company service demonstrations.

The goal of Brand Activation Marketing is for consumers to experientially realize the value of the brand through the interaction.

It is one of the best ways to change brand perception and influence future purchase decisions.

Company examples of Brand Activation Marketing range from product sampling beverages after a 5K race to a cosmetics brand offering makeovers at an outdoor music festival.

We help companies highlight and ‘activate’ their brand value at opportune times on college campus, at malls, on-the-street and inside events.

Contact us to learn more on how ALT TERRAIN assists with Brand Activation Marketing ideas, strategies and execution for a variety of companies in New York City, Los Angeles, Chicago, Boston, Seattle and many other cities throughout the country.

DirecTV Retail Tailgate Event Marketing Branded Instagram Photo Props - Back Bay, Boston MA

Brand: DirecTV NFL Sunday Ticket
Service: Outdoor Event Brand Activation
Client: Marketing Solutions

DirecTV NFL Sunday Ticket Experiential Brand Activation Event in Boston for Solutions Marketing

Marketing Solutions engaged ALT TERRAIN to plan, produce and manage a DirecTV NFL Sunday Ticket tailgating experiential brand activation event to … Continued

Scharffen Berger Google Campus Chocolate Product Sampling - Google Corporate Headquarters, CA

Brand: Scharffen Berger
Service: Brand Activation Product Sampling
Client: Camp + King

Scharffen Berger Chocolate Brand Activation at Google Campus for Camp + King

Scharffen Berger Chocolate Brand Activation Product Sampling at Google’s Mountain View Headquarters Camp + King, a creative San Francisco agency … Continued

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