Brand Activation Marketing
Demonstrate product value to people in memorable and engaging ways via Brand Activation Marketing
Brand Activation Marketing is defined as demonstrating a brand’s value to people at times and places when it is most relevant.
The goal of Brand Activation Marketing is for consumers to individually realize the value of the company product (or service) based on the interaction.
A consumer engagement strategy can integrate experiential marketing activities, however the main focus is on demonstrating the brand’s value to people in an inviting, engaging and significant way.
Brand Activation Marketing is primarily applied to consumer packaged goods (CPGs) although can include apps demos or service-based company demonstrations.
Brand Activation Marketing is popular form of marketing as it is one of the best ways to change brand perception and influence future purchase decisions.
Examples of Brand Activation Marketing can range from a beverage company sampling products at a 5K race to a cosmetics brand offering consumers makeovers at an outdoor music festival as both demonstrate the value of the brand at opportune times.
We help companies highlight and ‘activate’ their brand value at ideal ways on college campus, at malls, on-the-street and inside events.
Contact us to learn more on how ALT TERRAIN assists companies with Brand Activation Marketing ideas, strategies and execution in New York City, Los Angeles, Chicago, Boston, Seattle and many other cities throughout the country.
Brand: DirecTV NFL Sunday Ticket
Marketing Solutions engaged ALT TERRAIN to plan, produce and manage a DirecTV NFL Sunday Ticket tailgating experiential brand activation event to … Continued
Brand: Scharffen Berger
Scharffen Berger Chocolate Brand Activation Product Sampling at Google’s Mountain View Headquarters Camp + King, a creative San Francisco agency … Continued