Wexley, an advertising agency with expertise in cultivating love for brands, enlisted ALT TERRAIN to help produce their cleverly conceived Darigold cheese experiential marketing installation.
The experiential installation involved a larger-than-life mousetrap, musicians, bike kiosks, and surprise-and-delight treats.
As people approached the mousetrap installation, the musicians played increasing ominous music.
People who interacted with the marketing installation were approached by brand ambassadors, handed trial-size cheese product samples, and entered into a contest.
Darigold cheese samples were stored and distributed from a branded product sampling bicycle with a cheeseboard top.
A photographer and videographer were onsite to capture consumer interactions with the experiential installation for content marketing.
The installations took place outdoors outside Westlake Center in Seattle and inside malls in Spokane and other locations.
ALT TERRAIN assisted with experiential marketing activation planning, storage, transport, staffing, training, onsite installation, management, and reporting.
Contact us if you would like to learn more about this standout experiential installation activation.