Mercury engaged ALT TERRAIN to outfit, train, deploy and manage an ORVIS Retail Street Team Marketing activation in Chicago and New York City to advertise their stores during the busy summer tourist season.
The ORVIS Retail Street Marketing Team was outfitted head-to-toe in ORVIS gear with hand-held props such as fishing poles, plus giveaways to create a undeniable outdoor advertising presence on the streets of Chicago and New York City.
In Chicago the street team engaged consumers on the public sidewalks surrounding the store, while fishing off the bridge connecting The Loop and N. Michigan Avenue, inside Millennium Park and other nearby tourist attractions.
In New York City the street team engaged consumers throughout Midtown plus around transit hubs Penn Station and Grand Central.
Contact ALT TERRAIN for effective Chicago retail street team marketing activation ideas, prices and company examples.