College Student Marketing
Engage students with on-campus advertising and experiential activations with creative College Student Marketing
College Student Marketing is the deployment of poster advertising and marketing activatons for companies to engage with college students where they live, shop, hang and on-campus.
ALT TERRAIN college campus poster and experiential marketing coverage includes over 200 colleges and universities with a reach of over 5 million students.
The benefits of a College Student Marketing programs are:
1.) Reach tens of thousands of students each day around large universities
2.) Students tend to be open to learning about new brands
3.) College is where first-time and lifelong opinions are formed
4.) Students typically have parent-funded disposable income
Cities such as Boston, Philadelphia, New York City, Washington DC, Atlanta, Los Angeles, Minneapolis and Atlanta offer the most value to companies when it comes to executing on and off-campus advertising and marketing due to the high-concentration student populations.
College Student Marketing can range from on-campus poster advertising to off-campus experiential street team marketing as noted below:
On-Campus & Off-Campus Poster Advertising consists of posters (and/or flyers) placed on college and university campuses as well as retail shops, cafes, and other locations that consumers frequent. The most popular posters mediums are 11″ x 17″ and 8.5″ x 11″ with pull-tabs, and flyers are typically 4″ x 6′ in size. Related to posters, advertising on door hangers is particularly effective as they are placed throughout dorms and student centers, on bicycle handle bars and other student frequented locations.
Off-Campus Experiential Marketing can consists of street team activations, mobile marketing tours, food truck marketing, pop-up shops, nightlife activations and a variety of other consumer engagement activities. Off-campus marketing frees brands up from on-campus space and activity restrictions allowing for more creative student engagements. Off-campus experiential marketing activities can either be implemented with permission or guerilla-style, without permission depending upon the concept and location.
On-Campus Experiential Marketing can range from a permitted product sampling initiative to an elaborate experiential event during outdoor springtime festivals. The main drawback to On-Campus Experiential Marketing is that schools often severely restrict how, when and where brands can market to students, plus activations often need to be sponsored by student groups.
At its essence College Student Marketing is the engagement of students through their unique college routines and lifestyle, on and off-campus.
Contact ALT TERRAIN for College Student Marketing and campus posters advertising and experiential activation ideas, pricing and and company examples.
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