Engage trade show, convention and event attendees with creative Convention Marketing ideas, strategies and activations
Convention Marketing involves street advertising and experiential activations around conventions centers, trade shows and citywide events.
Marketing around conventions held in city centers (e.g. Moscone Center in San Francisco, Jacob Javits Center in New York City, Colorado Convention Center, San Diego Convention Center, Washington DC, etc.) is particularly effective due to a high-concentration of attendees walking from their hotels to the shows.
Convention centers located outside of city centers (e.g. McCormick Place in Chicago, Orlando, etc.) pose challenges although hotel shuttle stops and nightlife ares provide opportunities to engage attendees.
Convention Marketing is typically utilized to:
1.) Standout among all the other companies attending the convention
2.) Reach attendees in a less crowded environment
3.) Drive traffic to trade show booth
3.) Create valuable content for social media or public relations purposes
We cover industry-specific conventions (e.g. Dreamforce, INTA, E3 Expo, PAX Prime, PAX East, CES, AIA, International Housewares Show, Sea Food Expo, Fancy Food Show, etc.) to public citywide shows (e.g. Art Basel, New York Fashion Week, SXSW, etc.)
It is our belief that Convention Marketing, if activated correctly, can be one of the most valuable ways to make an impression and build brand engagement outside trade shows, at citywide industry-centric events (e.g. New York Fashion Week, Art Basel Miami, etc.) and near convention center hotels.
Contact ALT TERRAIN for creative and strategic ways for brands to market themselves around conventions, plus custom ideas, pricing and company examples.
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