Impact event attendees outside with Convention Marketing advertising and activation solutions
Convention Marketing is valuable as brands can advertise to and engage attendees outside prior to entering crowded convention center environments.
Advertising around convention centers can take on many forms ranging from mobile billboards to guerrilla marketing signage.
Engagement of attendees around conventions often consists of street teams activations, flash mob performances, and surprise-and-delight offerings.
Deciding which form of outside convention advertising and marketing is best depends on the brand, message, and convention location.
Ideally, the chosen form of outdoor convention marketing complements the brand message as well as surprises-and-delights attendees.
Marketing and advertising around conferences or trade shows held in city centers (noted below) are particularly effective due to thousands of attendees walking from their hotels to the trade show:
1.) McCormick Place in Chicago
2.) Moscone Center in San Francisco
3.) Javits Center in New York City
4.) San Diego Convention Center
5.) Washington DC Convention Center
6.) Henry B. González Convention Center in San Antonio
7.) Georgia International Convention Center in Atlanta
8.) Ernest N. Morial Convention Center in New Orleans
9.) Philadelphia Convention Center
Engaging attendees at conventions held outside city centers is a bit challenging however creative forms of mobile billboards, bicycle billboards, and hotel marketing and can be effective.
Convention Marketing is utilized by companies to:
1.) Standout in a crowded environment
2.) Engage attendees before they arrive at the convention center
3.) Drive buzz and traffic to a trade show booth
3.) Create valuable content for social media or public relations purposes
We cover a wide variety of industry-specific conventions (e.g. Dreamforce, INTA, E3 Expo, PAX Prime, PAX East, CES, AIA, International Housewares Show, Sea Food Expo, Fancy Food Show, etc.) to public citywide shows (e.g. Art Basel, New York Fashion Week, SXSW, etc.)
It is our belief that convention marketing, when activated correctly, is one of the most valuable ways to make target consumer impressions and create brand engagement.
Contact ALT TERRAIN for strategic ways for brands to advertise and market themselves around convention centers, plus for custom ideas, pricing and company examples.
For two years running the CPC Intersect hired ALT TERRAIN to create an undeniable presence for their client, TBS Just … Continued