Impact event attendees outside with Convention Marketing advertising and activation solutions

Convention Trade Show Street Team Trade Marketing - Merchandise Mart, Chicago
Coffee Dispenser Backpack Convention Marketing Street Team - Washington DC.jpg
Coffee Backpack Convention Marketing Street Team - Washington DC
Dreamforce Moscone Center Convention Billboard Advertising - San Francisco
Convention Center Street Team Marketing Company Example - Philadelphia, PA
San Diego Convention Center Bike Billboard Advertising - Downtown, San Diego, CA
San Diego Doctor Convention Trade Show Booth Promotion via Bike Billboard Street Team Marketing - Downtown, San Diego, CA
Comic-Con Costumed Street Team Marketing Company Example
Trade Show Guerrilla Marketing Advertising Example - New York City
Walking Billboard Advertising Outside Convention Center - Washington DC
Billboard Backback Street Team  Convention Marketing & Advertising - Dreamforce, San Francisco
Moscone Center Trade Show Walking Billboard Street Team Marketing Company Example - SOMA, San Francisco
Moscone Center Convention Walking Billboard Street Team Marketing Company Example - SOMA, San Francisco
Convention Street Marketing Walking Billboard Street Team Company Example - San Diego, CA
Philadelphia Insurance Convention Advertising Projection Billboard Marketing - Center City, Philadelphia

Convention Marketing is valuable as brands can advertise to and engage attendees outside prior to entering crowded convention center environments.

Advertising around convention centers can take on many forms ranging from mobile billboards to guerrilla marketing signage.

Engagement of attendees around conventions often consists of street teams activations, flash mob performances, and surprise-and-delight offerings.

Deciding which form of outside convention advertising and marketing is best depends on the brand, message, and convention location.

Ideally, the chosen form of outdoor convention marketing complements the brand message as well as surprises-and-delights attendees.

Marketing and advertising around conferences or trade shows held in city centers (noted below) are particularly effective due to thousands of attendees walking from their hotels to the trade show:

1.) McCormick Place in Chicago

2.) Moscone Center in San Francisco

3.) Javits Center in New York City

4.) San Diego Convention Center

5.) Washington DC Convention Center

6.) Henry B. González Convention Center in San Antonio

7.) Georgia International Convention Center in Atlanta

8.) Ernest N. Morial Convention Center in New Orleans

9.) Philadelphia Convention Center

Engaging attendees at conventions held outside city centers is a bit challenging however creative forms of mobile billboards, bicycle billboards, and hotel marketing and can be effective.

Convention Marketing is utilized by companies to:

1.) Standout in a crowded environment

2.) Engage attendees before they arrive at the convention center

3.) Drive buzz and traffic to a trade show booth

3.) Create valuable content for social media or public relations purposes

We cover a wide variety of industry-specific conventions (e.g. Dreamforce, INTA, E3 Expo, PAX Prime, PAX East, CES, AIA, International Housewares Show, Sea Food Expo, Fancy Food Show, etc.) to public citywide shows (e.g. Art Basel, New York Fashion Week, SXSW, etc.)

It is our belief that convention marketing, when activated correctly, is one of the most valuable ways to make target consumer impressions and create brand engagement.

Contact ALT TERRAIN for strategic ways for brands to advertise and market themselves around convention centers, plus for custom ideas, pricing and company examples.

Brand: TBS
Service: Brand Installation
Client: CPC Intersect

Convention Hotel Brand Installations in Chicago for CPC Intersect

For two years running the CPC Intersect hired ALT TERRAIN to create an undeniable presence for their client, TBS Just … Continued