Standout, engage and advertise around conferences, trade shows and convention centers with Convention Marketing experiential activations

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Coffee Backpack Convention Marketing Street Team - Washington DC
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Moscone Center Convention Walking Billboard Street Team Marketing Company Example - SOMA, San Francisco
Convention Street Marketing Walking Billboard Street Team Company Example - San Diego, CA
Philadelphia Insurance Convention Advertising Projection Billboard Marketing - Center City, Philadelphia


Our Convention Marketing offering consists of street-level forms of billboard advertising and attendee engagement activities outside of trade shows, conferences and industry events.

Convention marketing can range from street teams to creative mobile billboards to bicycle billboard teams.

Deciding which form of outside convention marketing is best depends upon the brand, messaging and convention location.

Ideally the chosen form of convention marketing complements the brand message as well as surprises-and-delights attendees.


Marketing and advertising around conferences or trade shows held in convention centers held in city centers (noted below) is particularly effective due to a thousands of attendees walking from their hotels to the trade show:

1.) McCormick Place in Chicago

2.) Moscone Center in San Francisco

3.) Javits Center in New York City

4.) San Diego Convention Center

5.) Washington DC Convention Center

6.) Henry B. González Convention Center in San Antonio

7.) Georgia International Convention Center in Atlanta

8.) Ernest N. Morial Convention Center in New Orleans

9.) Philadelphia Convention Center


Engaging attendees at conventions held outside city centers is a bit challenging however creative forms of mobile billboards, bicycle billboards and hotel marketing and can be effective.


Convention Marketing is utilized by companies to:

1.) Standout in a crowded environment

2.) Engage attendees before they arrive at the convention center

3.) Drive buzz and traffic to a trade show booth

3.) Create valuable content for social media or public relations purposes


We cover a wide variety of industry-specific conventions (e.g. Dreamforce, INTA, E3 Expo, PAX Prime, PAX East, CES, AIA, International Housewares Show, Sea Food Expo, Fancy Food Show, etc.) to public citywide shows (e.g. Art Basel, New York Fashion Week, SXSW, etc.)

It is our belief that Convention Marketing, if activated correctly, can be one of the most valuable ways to make an impression and build brand engagement.

Contact ALT TERRAIN for creative and strategic ways for brands to advertise and market themselves around convention centers, plus for custom ideas, pricing and company advertising examples.

Brand: TBS
Service: Brand Installation
Client: CPC Intersect

Convention Hotel Brand Installations in Chicago for CPC Intersect

For two years running the CPC Intersect hired ALT TERRAIN to create an undeniable presence for their client, TBS Just … Continued