Chandelier Creative, one of the premier fashion advertising and marketing agencies, enlisted ALT TERRAIN to implement a beautifully conceived mobile pop-up art installation and and guerilla video building projection advertising initiative for the product launch of Givenchy Cosmetics Phenom’ Eyes Mascara throughout New York City.
Recognizing the relationship between art, fashion, and cosmetics, Chandelier Creative commissioned Ian Wright to create an amazing art piece out of thousands of Phenom’ Eyes Mascara brushes.
Jacques Levet to develop brand inspired video which was projected projected throughout New York City.
Both the Phenom’ Eyes Mascara brush installation piece and art video were showcased inside the Mobile Showcase.
The mobile showcase billboard was deployed outside Sephora retail stores in New York City.
ALT TERRAIN provided planning, Mobile Showcase, wrap, vehicle parking permits, management and reporting.
Contact ALT TERRAIN for ideas, insights and strategies for cosmetics product launches in New York City and Los Angeles.