To reintroduce the lovable Tamagotchi to a new generation of kids, globally respected agency, Dentsu recruited ALT TERRAIN to implement a costume character, street activation.

Inflatable costume characters and street teams were deployed in Los Angeles, Chicago, New York City and San Francisco around events, toy stores, tourist attractions and other locations popular with families with young kids.

ALT TERRAIN handled costumed character Street Team Marketing planning, staffing, giveaway and costume logistics, plus management and reporting.