Boathouse Group’s creatively bold New Balance advertising campaign questioned the absence of teamwork and sportsmanship in professional sports. Boathouse Group enlisted ALT TERRAIN print and place thousands of pull-tab wild postings in several metro markets including  Boston, Chicago, St. Louis and Indianapolis.

The creative pull-tab wild postings advertising initiative included a focus on college campus placements to connect with sports-minded college students. The pull-tab wild postings additional placed Final Four and Playoffs markets.

ALT TERRAIN handled pull-tab wild postings planning, printing, placement and management.