The entertainment marketing agency StreetVirus enlisted ALT TERRAIN to plan, staff and manage a Disney Pop-Up Marketing Event for ‘Heroes of Olympus’ Book Release in outdoor locations in New York City and Los Angeles.

Fans, mostly kids, were treated with live readings, free costumes, guest appearances and an author signing.

The outdoor experiential marketing event took place in Greeley Park / 34th Street in New York City and The Grove in Los Angeles.

ALT TERRAIN assisted with outdoor event marketing planning, staffing, on-site set-up, management and reporting.