The premier fashion and cosmetics public relations agency PR Consulting brings exclusive David’s Bridal Vera Wang wedding dresses to consumers on the street in Boston, Philadelphia and New York City via ALT TERRAIN’s Mobile Showcase display vehicle.
The Mobile Showcase acted as a mobile billboard as well as a consumer engagement vehicle for the public to win the elegant dresses on display inside the vehicle.
The mobile marketing display truck was deployed around David’s Bridal retail stores, shopping districts and near bridal shows.
ALT TERRAIN provided planning, Mobile Showcase vehicle, wrapping, interior installation, deployment, management and reporting.
Contact ALT TERRAIN for effective on-the-street experiential marketing fashion marketing insights, ideas and other effective examples for New York City, Boston, and Philadelphia.