Jack Agency in the UK enlisted ALT TERRAIN to staff, train and oversee an Agent Provocateur street marketing team to engage consumers on-the-street during Fashion Week New York.
The Agent Provocateur street team were outfitted and deployed outside key Fashion Week New York hotspots (e.g. Meatpacking, Soho, Midtown, etc.), events, hotels and retailers.
To peak consumer interest the street team distributed a magazine that featured the Agent Provocateur lingerie retailer fashion line.
ALT TERRAIN handled the Agent Provocateur Fashion Week New York Street Team Marketing initiative staffing, training, outfitting logistics, hair/make-up, management and reporting.