FUZE Beverages Flash Mob Street Team Marketing - New York City
FUZE Beverages Flash Mob Street Team Marketing - New York City
FUZE Beverages Flash Mob Street Team Marketing - New York City
Double-Decker Bus Creative Mobile Billboard Advertising - New York City

The Martin Agency ingeniously leverages a branded double-decker bus to transport a flash mob of 24 tea leaf costumed characters to activate throughout New York City for the launch of FUZE’s new Green & Black Tea drink. The double-decker bus was wrapped to advertise the new drink and transport the tea leaf costumed characters to high-profile New York City commuter hubs to act out unannounced “Black and Green Tea Are Together” flash mob activities.

Once deployed from the double-decker bus, the costumed characters implemented choreographed and impromptu dances, marriage proposals, make-out sessions and laying down together throughout the streets of New York City to physically bring the “Finally FUZE Black and Green Tea Are Together” advertising campaign to life.

ALT TERRAIN assisted with planning, permitting, sourcing double-decker bus, staffing, management and reporting.