Food Truck Marketing
Engage consumers with experiential, surprise-and-delight and product sampling Food Truck Marketing activations
Food Truck Marketing is the deployment of brand-sponsored food trucks to attract, engage and actionably influence consumers.
Food trucks are often deployed by companies to:
1.) Implement consumer surprise-and-delight activations
2.) Integrate into outdoor experiential marketing events
3.) Activate as part of retail store openings
4.) Uniquely sample food and drink products
5.) Enhance outdoor advertising campaigns
Typically food truck marketing integrates brand ambassadors, consumer giveaways, influencer marketing, and other brand experiences.
It can range from nationwide sponsored food truck tour to a one-day public relations stunt marketing activation.
The way companies leverage food trucks for marketing often varies per city as New York City, Los Angeles, Chicago, Boston, Philadelphia, San Francisco, Seattle, Portland and Washington D.C. each have unique rules and regulations in terms of how, where and when they can be deployed.
Contact ALT TERRAIN to learn how to create an effective Food Truck Marketing program, plus for custom ideas, pricing and examples.
Brand: Muir Glen Organic Tomatoes
TDA enlisted ALT TERRAIN for an multi-city food truck marketing program for their client Muir Glen Organic Tomatoes. Two food … Continued