To leverage Nesquik’s sponsorship of GameRiot, a national videogame marketing tour, Publicis Dialog hired ALT TERRAIN to handle graffiti art performances at their events.
The Nesquik Marketing Tour Graffiti Art Performance Activation for Publicis involved artists integrating the Nesquik bunny, logo, and tag-line into their performance producing original work of arts in each city.
The Graffiti Art Performance Activations occurred in 10 cities including Chicago, Miami, Milwaukee, Las Vegas, Portland, and New York City.
ALT TERRAIN handled graffiti art event performance planning, sourcing artists, wall construction, production, management and reporting.
Contact ALT TERRAIN for graffiti art event performance ideas, insights, pricing and company examples.