72andSunny reconnects Benetton with its former glory as a boundary-breaking fashion brand with their global UnHate advertising campaign.

ALT TERRAIN assisted with the unveiling of the UnHate guerrilla marketing billboard banners throughout Times Square, Upper East Side, Flatiron District and other New York City locations.

The creative guerilla marketing billboard activations were simultaneously implemented in Paris, Milan, Tel Aviv and Manhattan for content for a global PR initiative.

ALT TERRAIN handled guerrilla marketing billboard planning, staffing, deployment, management and reporting.