Guerilla Digital Billboard
Create undeniable brand presence and interactive experiences with Guerilla Digital Billboard light projection building advertising
Guerilla Digital Billboard advertising (sometimes known as ‘guerilla video projection’ or ‘projection bombing’ or ‘projection mapping’ by select companies) is the large-scale display of video content on the exterior of buildings to create thousands of standout brand impressions nightly.
It is primarily deployed to promote product launches, movie releases, retail promotions and/or public relations initiatives.
Guerilla Digital Billboard advertising is particularly effective outdoor digital billboard advertising medium in cities such as Chicago, San Francisco, Los Angles, Seattle, Philadelphia, Washington DC, Miami, Seattle, San Diego and Boston with an abundance of consumer nightlife pedestrian and vehicle traffic.
Guerilla Digital Billboard advertising is additionally utilized for real-time and content marketing purposes, plus to generate consumer social media coverage.
Below are a variety of building video projection definitions and descriptions:
Guerilla Digital Billboard advertising is defined as the placement of projected brand advertising (still images or motion video) on buildings to create an undeniable street presence that most consumers find interesting, edgy and often captivating.
Interactive Guerilla Digital Billboard advertising, also known as experiential or interactive building projection, is defined as the same as the above with the addition real-time, consumer-centric engagement elements. Interactive elements can range from displaying websites that integrate real-time content feeds from Twitter, Instagram or Facebook (so onsite consumers can view their social media posts displayed in real-time on the building wall) to consumers to playing an new video game release (that is displayed in real-time on wall for everyone to see) to live text-in projections.
PR Stunt & Content Marketing Guerilla Digital Billboard advertising is defined less by the number of people who see or engage with the building projection onsite but more by the documentation of the marketing activation for social media, public relations and/or content marketing purposes. This approach can range from displaying consumer contest winners on walls to projecting controversial advertising content on high-profile buildings throughout US cities.
3D Mapping Building Projection Installations is defined as creating templates of buildings and site-specific videos to match building facades. The 3D Mapping Guerilla Video Projection approach allows for it to appear as if lights in certain windows are turning on/off or the facade of the building is crumbling, and other awesome effects. This approach is the most expensive to execute as typically requires securing building owner permission, creating site-specific 3D video animations and multiple nights of testing prior to activation.
With all building projection advertising approaches ALT TERRAIN offers real-time reporting for social media and content marketing purposes.
Even though guerilla digital billboard projection advertising has been around for 15+ years it is still the best way for a brand to ‘go big’ in a badass way in Chicago, Washington DC, Los Angeles, Boston and many other cities.
Contact ALT TERRAIN to learn how to execute a Guerilla Digital Billboard projection advertising initiative, plus for custom ideas, pricing and examples.
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