ALT TERRAIN helped produce the simple yet brilliant concept by Red Tettemer O’Connell + Partners to promote the 9th season of Curb Your Enthusiasm on the entertainment powerhouse HBO.

The HBO experiential marketing activation involved a marching bands playing the show’s theme song throughout New York City and Los Angeles.

Everywhere the activation went it elicited consumer consumer smiles, physical engagement and organic social media postins.

The bi-coastal concept highlighted the show’s storyline of Larry returning to New York City.

Event marketing permits were secured to activate at Santa Monica 3rd Street Promenade, Santa Monica Pier, Flatiron, Meatpacking and other notable  locations.

ALT TERRAIN assisted with New York City experiential marketing activation permits, musician selection, rehearsals, outfitting the band, management of the activation and documenting consumer reactions!

Contact ALT TERRAIN for effective entertainment experiential marketing and advertising examples.