Enhance brand authenticity and street cred among people in trendsetting areas with Influencer Neighborhood marketing
Influencer Neighborhood marketing (also know as Co-Creation and Participation Marketing) directly engages people, social creators and businesses in trend-spreading areas to participate and contribute to brand marketing campaigns.
Typically selected areas for activating Influencer Neighborhood marketing are; Bushwick and Williamsburg (Brooklyn), Silver Lake and Fairfax District (Los Angeles), Wicker Park and Bucktown (Chicago), Wynwood (Miami), Capitol Hill (Seattle), Northern Liberties (Philadelphia), etc.
The purpose of Influencer Neighborhood marketing it to add brand authenticity to initiatives as well as driver awareness among social creators.
Examples of Influencer Neighborhood marketing activation approaches are:
1.) Engaging on-the-street locals to contribute their ideas, designs or digital content to an activation
2.) Enlisting neighborhood skate shops, clothing boutiques and music venues to collaborate on a brand initiative
3.) Offering local artists a space to create a brand sponsored mural
The key to Influencer Neighborhood marketing is to offer attractive opportunities for trendsetting folks to contribute and co-create with a brand.
Basically, Influencer Neighborhood is a targeted, social, real-world approach to influencer marketing model that realizes more authentic experiences, coverage, and consideration.
Contact ALT TERRAIN to learn more about how to integrate Influencer Neighborhood marketing ideas, strategies, and activations to engage social creators as part of your next brand campaign.
Brand: Converse Footwear
Fill In the Blank Productions and Anomaly engaged ALT TERRAIN to activate an experiential Converse portrait studio vehicle to photograph … Continued