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Starcom entrusted ALT TERRAIN to print, place and manage Kilbeggan Whiskey’s Wild Postings initiatives in Boston, Chicago, San Francisco and Philadelphia.

The purpose of the poster was to promote Kilbeggan Whiskey’s halfway to Saint Patrick’s Day movie on YouTube.

Posters advertising the movie were placed inside bars, cafes, retail shop windows, plus outside on construction sites and street poles in select markets.

ALT TERRAIN handled wild posting planning, printing, placement, management and reporting for this multi-market, liquor brand wild posting initiative.