The superb interactive agency, DesignKitchen, employed ALT TERRAIN to create a large-scale street art advertising mural billboard in Los Angeles as part of HP’s ‘Everybody On’ advertising campaign.
The street advertising mural billboard process was documented, and the artist was interviewed, creating engaging branded video content for HP’s ‘Everybody On’ YouTube channel.
ALT TERRAIN secured the West Hollywood, just off Melrose Avenue wall space, commissioned the artist, and coordinated the mural concept and implementation.
From the content captured DesignKitchen created two awesome documentary-style videos one of which received over 150,000 views.
ALT TERRAIN handled advertising mural planning, artist sourcing/management, permitting, production, on-site management and reporting.