Experiential Marketing Vehicle
Transform trucks, trailers, vans and SUVs into standout consumer engagement brand promotional Experiential Marketing Vehicles
Experiential Marketing Vehicle is the customization of trucks, SUVs, trailers, vans, flatbeds, ice cream trucks and mobile billboards into unique brand promotion and experience vehicles that attract and engage consumers.
Mobile marketing promotional vehicles can be deployed on the streets of cities such as New York, Los Angeles, Chicago, Boston, Seattle, Washington DC or at events such as music festivals, conventions and stadium tailgating.
The benefit of deploying an Experiential Marketing Vehicle on the street is that expensive city marketing permits are often not required to interact with consumers.
The benefit of deploying experiential marketing trucks, trailers and vans at permission-based events is that the vehicle can serve as a centerpiece avoiding the need for tents and other event elements.
Typically promotional vehicles customization includes an advertising wrap, server window, product displays and demos, audio speakers, 3D rooftop signage, interior shelving, prize wheels and WiFi and other consumer engagement elements to achieve brand engagement objectives.
Experiential Marketing Vehicles often resonate beyond the activation via consumer social media integration. The most common approach is to offer consumers a special experience or giveaway in exchange for a tweet or post, plus integrating Instagram-worthy moments throughout the activation.
Below are descriptions and definitions for the most common types of experiential marketing vehicles:
Experiential Marketing SUV (or Van) with Rooftop Installation – Converting a SUV or van with a rooftop installation is the most common type of experiential marketing vehicle as they provide the most cost-effective way to provide a noticeable on-the-street presence, versatility in terms of transit and parking, plus decent storage for consumer giveaways or activation props.
Experiential Marketing Van or Truck – Step-vans (also known as food truck-style vehicle) and trucks are often equipped and deployed for on-the-street and in-event experiential activations. They allow for a lot space to wrap to create a noticeable advertising presence, large storage for event activation elements, plus often a large server window as a means to engage consumers. Step-vans can also be converted to allow the public to walk-up inside them to act as a mobile showroom and/or pop-up shop.
Experiential Marketing Mobile Billboard – Equipping a traditional mobile billboard (or billboard trailer) with 3D elements and consumer activation activities is another approach to producing an experiential marketing vehicle. Although they provide the most visual presence they often limited in terms of parking and certain cities have mobile billboard restrictions that limit deployment options.
Experiential Marketing Trailer – Is defined as the conversion of an enclosed vehicle trailer to serve as a consumer engagement space for pop-up shops, makeovers or other brand experiences. The drawback of trailers as they are often too large to deploy on the public streets so they are most widely utilized at music festivals, sports arenas and other city events.
ALT TERRAIN can assist with all aspects of your Experiential Marketing Vehicle from ideation, planning, truck sourcing, fabrication, logistics, staffing, insurance, deployment, management and real-time reporting for social media purposes.
Contact ALT TERRAIN for Experiential Marketing Vehicle campaign ideas, pricing and and company examples.
Brand: Converse Footwear
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