Experiential Marketing Tour
Bring brand anticipation and experiences to consumers nationwide via Experiential Marketing Tours
Experiential Marketing Tour involves the strategy, creation, planning, producing and transporting a marketing event and all its elements (e.g. performers, tents, stages, lounges, vehicles, barricades, etc.) to tour multiple cities.
ALT TERRAIN assists agencies and companies with expert Experiential Marketing Tour ideas, planning, event asset printing & fabrication, permits, brand ambassador staffing, transport logistics, cousins and/or outfits, event liability insurance, management and execution.
A Experiential Marketing Tour can be as simple as a single marketing truck deployed on the streets from New York City to Los Angles or as complex as an shipping container pop-up shop that visits a dozen music festivals throughout the summer. .
Experiential Marketing Tours are typically leveraged via public relations, influencer amplification and social media and/or as a source of ongoing branded content.
Experiential Marketing Tour activations can be deployed outdoors in city business districts, shopping areas, public parks, concerts, street festivals, beach areas or at stadiums, malls or concert venues.
The best cities for outdoor mobile marketing tour activations are those with a high-concentration of pedestrian traffic such as New York City, Chicago, Boston, Washington DC, St. Louis, Seattle and San Francisco.
Note that Experiential Marketing Tours often take 3-4 months to properly refine concepts, produce event elements, schedule planning, securing permits, plus coordination of other activation elements such as influencer integration and public relations activities.
We’re high on Experiential Marketing Tours as a means for people to experience brands although due to the considerable cost for vehicle, customization, transit, venue permits and event staff this marketing approached needs to be well planned and leveraged to ensure it proves a worthwhile investment.
Contact ALT TERRAIN for Experiential Marketing Tour ideas, pricing and and company examples.
Brand: De Wafelbakkers
Shared Vision Marketing Agency entrusted ALT TERRAIN to assist with a uniquely conceived De Wafelbakkers’ pancake consumer engagement, product sampling campaign … Continued
Global marketing communications agency ZENO Group selected ALT TERRAIN to produce and manage their ‘Summer of Play’ mobile experiential marketing … Continued
Brand: Ft. Lauderdale Tourism
Starmark, the multidisciplinary agency specializing in tourism and destination marketing, leveraged the Mobile Showcase to experientially promote Ft. Lauderdale tourism. … Continued
Brand: Disney Books
The entertainment marketing agency StreetVirus enlisted ALT TERRAIN to plan, staff and manage a Disney Pop-Up Marketing Event for ‘Heroes … Continued
Brand: Vera Wang / David's Bridal
The premier fashion and cosmetics public relations agency PR Consulting brings exclusive David’s Bridal Vera Wang wedding dresses to consumers … Continued