Experiential Marketing Tour
Bring your company brand experience to consumers with Experiential Marketing Tours
Our Experiential Marketing Tour offering involves the strategy, creation, planning, producing and transporting of a marketing event elements (e.g. performers, tents, stages, lounges, vehicles, barricades, etc.) to tour multiple cities.
ALT TERRAIN assists both agencies and companies with Experiential Marketing Tour ideas, planning, event asset printing & fabrication, permits, brand ambassador staffing, transport logistics, cousins and/or outfits, event liability insurance, management, and execution.
An Experiential Marketing Tour can be as simple as a single marketing truck deployed on the streets of New York City and Los Angles or as complex as an multi shipping container pop-up shop that visits a music festivals throughout the summer.
Experiential Marketing Tours are typically leveraged via public relations, influencer amplification and social media and/or as a source of ongoing branded content.
Experiential Marketing Tour activations can be deployed outdoors in city business districts, shopping areas, public parks, concerts, street festivals, beach areas or at stadiums, malls or concert venues.
The best cities for outdoor mobile marketing tour activations are those with a high-concentration of pedestrian traffic such as New York City, Chicago, Boston, Washington DC, St. Louis, Seattle and San Francisco.
Note that Experiential Marketing Tours often take 3-4 months to properly refine concepts, produce event elements, schedule planning, securing permits, plus coordination of other activation elements such as influencer integration and public relations activities.
We’re big believers in Experiential Marketing Tours as a means for people to experience brands although due to the considerable cost for vehicle, customization, transit, venue permits and event staff this marketing approached needs to be well planned and leveraged to ensure it proves a worthwhile investment.
Contact ALT TERRAIN for Experiential Marketing Tour ideas, pricing and and company examples.
Brand: De Wafelbakkers
Shared Vision Marketing Agency entrusted ALT TERRAIN to assist with a uniquely conceived De Wafelbakkers’ pancake consumer engagement, product sampling campaign … Continued
Global marketing communications agency ZENO Group selected ALT TERRAIN to produce and manage their ‘Summer of Play’ mobile experiential marketing … Continued
Brand: Ft. Lauderdale Tourism
Starmark, the multidisciplinary agency specializing in tourism and destination marketing, leveraged the Mobile Showcase to experientially promote Ft. Lauderdale tourism. … Continued
Brand: Disney Books
The entertainment marketing agency StreetVirus enlisted ALT TERRAIN to plan, staff and manage a Disney Pop-Up Marketing Event for ‘Heroes … Continued
Brand: Vera Wang / David's Bridal
The premier fashion and cosmetics public relations agency PR Consulting brings exclusive David’s Bridal Vera Wang wedding dresses to consumers … Continued