Take your brand activation to the city streets with an experiential marketing Mobile Showroom pop-up vehicle
Mobile Showroom is a glass wall, walk-in, experiential marketing vehicle for people to experience pop-up shops, brand installations, product demonstrations, and activations on city streets.
The Mobile Showroom advertising vehicle is available for brand activations in New York, Los Angeles, Chicago and Boston or for marketing tours.
The clear glass wall, experiential Mobile Showroom marketing truck creates ten of thousands of consumer impressions daily in big cities such as New York, Chicago and Washington DC.
Moreover, it provides an opportunity for brands to bring their creative experiential marketing ideas to life in a super-noticeable way.
The Mobile Showroom can be integrated as part of public relations activations, outdoor advertising campaign or as an outdoor event marketing centerpiece.
The advantages of deploying a Mobile Showroom:
1.) Bring your brand experience to where consumers live, work, attend school and shop
2.) Visible mobile performance stage, pop-up shop and platform for public relations activations
3.) Flexibility and versatility (compared to experiential events tied to a specific location)
4.) Avoid costly city event marketing permits
5.) Reach target neighborhoods where outdoor advertising or event spaces are not available
6.) Implement outdoor marketing activations during cold winter months
7.) Less complicated, and costly, than shipping container pop-ups
The Experiential Mobile Showroom can integrate video screens, performances, brand ambassadors, props, audio and other consumer engagement activation elements.
The glass wall showroom experiential marketing truck can be deployed for a single city activation or for national marketing tours.
Below are a variety of Experiential Mobile Showroom uses and definitions:
Mobile Brand Installation / Advertising Display Truck consists of an glass-walled truck with exterior wrap and interior display to create a brand presence in target neighborhoods. The vehicle can be parked or driven around specific preplanned city routes. Installations can range from brand-sponsored art to tourism destination recreation to a simple product displays.
Mobile Pop-Up Shop typically consist of transforming the exterior and interior into the boutique shop environment via shelves, product displays, iPads, music, lounge seating, brand ambassadors and other elements for consumers to experience. With Mobile Pop-Up Shops there are stairs for consumers to enter from the rear of the vehicle. Typically city parking permits, sidewalk marketing and vending permits are secured for Mobile Pop-Up Shop activations.
Mobile Experiential Showroom consist of non-vending consumer experiences ranging from beauty makeover salons to immersive video game demonstrations. Experiences can either be executed with or without city parking permits. Typically brand ambassadors are deployed outside the Mobile Showcase to invite consumers inside the vehicle.
Event Activation Centerpiece consists of utilizing the mobile showcase vehicle as a event performance stage, broadcasting booth and/or brand display at outdoor festivals, concerts and/or public relations events.
After 10+ years we’re still advocates of deploying Experiential Mobile Showroom as there is no better way to bring elaborate brand experiences to the public in New York City, Chicago, Philadelphia, Washington DC, Los Angeles and many other cities.
Contact ALT TERRAIN for Experiential Mobile Showroom vehicle ideas, strategies, pricing and custom tour proposals.
Brand: Ft. Lauderdale Tourism
Starmark, the multidisciplinary agency specializing in tourism and destination marketing, leveraged the Mobile Showcase to experientially promote Ft. Lauderdale tourism. … Continued
Chandelier Creative, one of the premier fashion advertising and marketing agencies, enlisted ALT TERRAIN to implement a beautifully conceived mobile … Continued
Brand: Vera Wang / David's Bridal
The premier fashion and cosmetics public relations agency PR Consulting brings exclusive David’s Bridal Vera Wang wedding dresses to consumers … Continued