Edelman engaged ALT TERRAIN to assist with the launch of a new GNC protein product line ‘Marked’ via a New York City Street Team Marketing product sampling initiative outside GNC stores, around playgrounds and other target consumer locations.

Consumers that placed a temporary tattoo on their bodies received a free ‘Marked’ product sample plus coupons.

ALT TERRAIN handled Street Team Marketing product sampling initiative planning, staffing, receiving/storing product, deployment, management and reporting.

Contact ALT TERRAIN if you would like to learn more about this GNC product sampling initiative or our street team marketing offerings.