Laughlin Constable’s super creative and controversial campaign for Lung Cancer Alliance consisted of a ‘tease and reveal’ poster advertising initiatives to advance the cause of lung cancer awareness.
The ‘tease’ version of the posters and projection solely stated that certain types of consumers (i.e. Smug, Hipster, Privileged, Aunts, etc.) deserve to die while the ‘reveal’ explained that consumers afflicted with lung cancer are also classified and discriminated against in the same manner.
The wild postings were placed in over a dozen US markets including Boston, Philadelphia, San Francisco, Los Angeles, Washington DC and Chicago.
ALT TERRAIN handled wild posting advertising initiative planning, printing, placement, management and reporting.