Transform outdoor environments into standalone advertising, experiential and/or interactive installations
Marketing Installation is the transformation of outdoor public spaces, building exteriors, bus shelters, office lobbies and retail storefronts into standalone advertising, experiential and/or interactive brand installations.
Marketing Installations are also known as a brand spectaculars, 3D billboards and ambient outdoor advertising in certain industries.
These one-of-a-kind brand installations are typically elaborate, standout structures that typically involve location scouting and assessment, design, fabrication, branding, storage, truck transportation, building permits, certificates of insurance and experienced install teams.
Marketing Installation can be executed for 1 day or up to 4 weeks depending upon the concept, locations and other factors.
They often serve as a centerpiece for product launches or public relations initiatives kickoffs.
Aside from generating memorable consumer experiences Marketing Installations drive considerable social media and press coverage.
Marketing Installation are often enhanced with interactive elements, street marketing teams or event elements.
ALT TERRAIN assists with a wide variety of marketing installation needs:
1.) Concept development
4.) Technology integration
5.) Securing permissions from city or property owners
Examples of interactive brand installations range from interactive storefronts wall to 3D freestanding sculptures that require public interaction to activate.
At ALT TERRAIN we’re really into marketing installations as they tend to have low maintenance (once installed), drive consumer engagement, and add a level of creativity to the streetscape which people tend to appreciate.
Contact ALT TERRAIN for Marketing Installation insights, ideas, pricing and company examples.
For two years running the CPC Intersect hired ALT TERRAIN to create an undeniable presence for their client, TBS Just … Continued
HAVAS PR (formerly Euro RSCG) smartly leverages a Times Square Island Marketing Event as the centerpiece to relaunch The Sears … Continued