Scharffen Berger Chocolate Brand Activation Product Sampling at Google’s Mountain View Headquarters
Camp + King, a creative San Francisco agency which integrates brands into the conversational economy, assigned ALT TERRAIN to head-up their Scharffen Berger chocolate product sampling activation at Google corporate campus headquarters.
The two day permitted activation delighted Google employees with a variety of chocolate samples afterwork when a dark chocolate pick-me-up treat is needed most.
The product sampling team were deployed in pairs at each of the Google Campus commuter bus stops heading to San Francisco, Oakland, Berkley and Silicon Valley.
Over 7,500 product samples were distributed over the two day product sampling brand activation.
The brand activation complemented the broader outdoor and digital advertising campaign occurring throughout the Bay Area.
ALT TERRAIN assisted with the brand activation product sampling planning, staffing, training, product sample logistics, onsite management and reporting.
Contact ALT TERRAIN for permitted brand activation product sampling ideas, pricing and company examples.