Retail Activation Marketing
Generate shopper attention, engagement and store visits with creative Retail Activation Marketing ideas
Retail Activation Marketing is the deployment of a wide range of custom ideas, events and experiential activations to promote store openings, engage shoppers and stimulate purchases.
Engagement of shoppers can occur in-store, on city sidewalks, inside malls, at commuter transit stations and other strategically selected locations.
Retail activations can range from street team marketing to interactive store window installations to unique in-store influencer marketing events.
Top reasons for executing Retail Activation Marketing:
1.) Find new customers and reaffirm relationships with existing ones
2.) Promote store openings, retail sales, and special events
3.) Involve consumers in brand marketing campaigns
4.) Get shoppers to engage with the brand on Instagram, Facebook, and Twitter
5.) Extend the brand experience beyond the store, a form of omnichannel retail marketing
6.) Gather firsthand insights on shopper behavior, opinions, and actions
ALT TERRAIN assists with in-store as well as outdoor retail marketing activation ideas, strategies, planning, production, logistics, staffing, mall or city permits, deployment and management.
Our retail marketing activation ideas can be implemented in all the major cities (e.g. New York City, Chicago, Philadelphia, Los Angeles, Seattle, Portland, Washington DC, etc.) as well as in suburb shopping malls and many small college towns.
Retail marketing activations can be successful for a variety of companies ranging from consumer packaged goods stores to fast casual restaurant chains to fashion clothing boutiques.
Brand ambassador teams are typically deployed with Retail Activation Marketing initiatives to attract, inform and engage shoppers about in-store events, grand openings, promotions, and experiential activities.
A well-equipped street team typically involves standout outfits, custom props/signage, and marketing materials to incentivize people to visit stores and influence purchases.
With more and more consumers making their purchases digitally after a retail visit or without visiting a store altogether, creating delightful, fun, memorable and emotionally connected Retail Activation Marketing in-store and outside near the store is essential.
Contact us to learn more about ALT TERRAIN Retail Activation Marketing ideas, examples and pricing.
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