Generate shopper attention, engagement and store visits with creative Retail Activation Marketing ideas

Fashion Clothing Brand Boutique Retail Marketing Activation Example - Los Angeles CA
Primark Store Opening Retail Street Team Marketing Activation Example - Downtown, Boston, MA
Retail Street Marketing Advertising Activation Example - Downtown, Boston
AT&T Samsung Human Billboard Retail Store Marketing Company Example - Copley Square, Boston
Jewelry Store Retail Street Marketing PR Advertising Promotion - Downtown, Boston, MA
Jewelry Store Retail Street Marketing - Downtown, Boston, MA
In-Store Retail Marketing Activation Team Example - New Jersey
Mall Retail Marketing Retail Promotion - New Jersey
Canada Goose Honey-Roasted Nuts, Holiday Season, Store Opening Retail Marketing Activation - Soho, New York City
Mall Shoe Retailer Marketing Activation Promotion Idea Example - Chicago
Mall Retail In-Store Event Marketing Activation Example - Chicago
The North Face Retail Street Team Marketing - N. Michigan Avenue
Seattle's Best Coffee In-Store Holiday Gift Wrapping Retail Marketing Activation - Portland, OR

Retail Activation Marketing is the deployment of a wide range of custom ideas, events and experiential activations to promote store openings, engage shoppers and stimulate purchases.

Engagement of shoppers can occur in-store, on city sidewalks, inside malls, at commuter transit stations and other strategically selected locations.

Retail activations can range from street team marketing to interactive store window installations to unique in-store influencer marketing events.


Top reasons for executing Retail Activation Marketing:

1.) Find new customers and reaffirm relationships with existing ones

2.) Promote store openings, retail sales, and special events

3.) Involve consumers in brand marketing campaigns

4.) Get shoppers to engage with the brand on Instagram, Facebook, and Twitter

5.) Extend the brand experience beyond the store, a form of omnichannel retail marketing

6.) Gather firsthand insights on shopper behavior, opinions, and actions


ALT TERRAIN assists with in-store as well as outdoor retail marketing activation ideas, strategies, planning, production, logistics, staffing, mall or city permits, deployment and management.

Our retail marketing activation ideas can be implemented in all the major cities (e.g. New York City, Chicago, Philadelphia, Los Angeles, Seattle, Portland, Washington DC, etc.) as well as in suburb shopping malls and many small college towns.

Retail marketing activations can be successful for a variety of companies ranging from consumer packaged goods stores to fast casual restaurant chains to fashion clothing boutiques.

Brand ambassador teams are typically deployed with Retail Activation Marketing initiatives to attract, inform and engage shoppers about in-store events, grand openings, promotions, and experiential activities.

A well-equipped street team typically involves standout outfits, custom props/signage, and marketing materials to incentivize people to visit stores and influence purchases.

With more and more consumers making their purchases digitally after a retail visit or without visiting a store altogether, creating delightful, fun, memorable and emotionally connected Retail Activation Marketing in-store and outside near the store is essential.

Contact us to learn more about ALT TERRAIN Retail Activation Marketing ideas, examples and pricing.

Primark Street Team Retail Promotion Marketing Company Example - Downtown, Boston, MA

Brand: Primark
Service: Retail Street Team Marketing Activation
Client: Primark

Primark Retail Street Team Marketing Activation – Boston

    We thoroughly enjoyed helping Primark generate brand attention, in-store visits (and sales) via a surprise-and-delight street team marketing … Continued

ORVIS Street Team Marketing - N. Michigan Avenue, Chicago

Brand: ORVIS
Service: Retail Street Team Marketing
Client: Mercury

ORVIS Chicago Street Team Marketing Activation for Mercury Advertising

Mercury engaged ALT TERRAIN to outfit, train, deploy and manage an ORVIS Retail Street Team Marketing activation in Chicago to advertise their … Continued

Brand: GNC
Service: Street Team Marketing - Product Sampling
Client: Edelman

GNC Product Sampling Street Team Marketing for Edelman in New York City

Edelman engaged ALT TERRAIN to assist with the launch of a new GNC protein product line ‘Marked’ via a New … Continued

Brand: Vera Wang / David's Bridal
Service: Mobile Showcase
Client: PR Consulting

David’s Bridal x Vera Wang Mobile Showcase Tour for PR Consulting

The premier fashion and cosmetics public relations agency PR Consulting brings exclusive David’s Bridal Vera Wang wedding dresses to consumers … Continued