JustWorks, a SaaS startup that offers companies benefits, compliance, and payroll all in one platform, assigned ALT TERRAIN to leverage Street Marketing Bike teams to promote the brand to prospective business customers throughout New York City.
The Street Marketing Bike served as an experiential marketing, lead generation B2B info kiosk engaging freelance, startup and established business consumer audiences about JustWorks’ benefits, compliance, and payroll SaaS service.
The ‘Don’t sweat it. JustWorks has you covered’ summer-themed marketing activation gave business people hand-fans, koozies and headbands as well as information and business cards.
Brand ambassadors staffing the Street Marketing Bike were trained to communicate the benefits of JustWorks’ seamless payroll, benefits, tax filings and compliance corporate SaaS service.
Deployment consisted engaging thousands of people daily on-the-street in Chelsea, Flatiron, Lower East Side, Williamsburg, Bushwick, Soho and Midtown.
If you wish to take your business-to-business SaaS brand to the streets to engage target consumers just contact us with your target cities, audience, dates and desired results.