Global marketing communications agency ZENO Group selected ALT TERRAIN to produce and manage their ‘Summer of Play’ mobile experiential marketing activation tour to promote the Samsung Galaxy Player.

The mobile marketing tour brought summer fun to consumers in Boston, New York City, Minneapolis, San Francisco and Los Angeles via live impromptu Angry Birds, Need for Speed and FIFA Soccer performances, plus prize wheel giveaways.

The mobile marketing truck was equipped with exterior wrap, Samsung Galaxy Players attached to the exterior, rooftop speakers, and changing rooms inside for the performers.

Toward the end of the tour ZENO Group smartly leveraged the “Fun Cruiser” as part of a Jimmy Kimmel Live skit.

ALT TERRAIN handled mobile experiential marketing tour vehicle sourcing, customization, activation location scouting, management, staffing, permits and insurance.

Contact ALT TERRAIN for consumer electronics product launch experiential marketing ideas, proposals and other company examples.