Creative marketing agency, StreetVirus, partnered with ALT TERRAIN to help plan and implement an interactive Street Standee Scavenger Hunt marketing activation, promoting the TV series launch of Nikita on the CW.

Street Teams with standees of Nikita were deployed throughout San Francisco and the Bay Area for consumer to locate, take photos and upload them for a chance to win an iPad.

The scavenger hunt was well received by those seeking out Nikita as well as consumers that stumbled upon the street marketing activation.

ALT TERRAIN handled interactive Street Standee Scavenger Hunt marketing activation planning, staffing, prop logistics, management and reporting.