Debra Cohen Public Relations selected ALT TERRAIN to help plan, staff and manage a brilliant street team, costumed character, product sampling New York City marketing activation for their client Stay Away Botanical Rodent Repellent.
Taking advantage of high-profile subway rat sightings in the news Debra Cohen Public Relations adeptly conceived an activation for Stay Away Botanical Rodent Repellent consisting of multiple rat costumed characters and brand ambassadors roaming the New York City streets and subways engaging people with product samples, messaging and memorable experiential moments.
In addition to engaging the public the street marketing activation aim was to create valuable content for social media and public relations purposes.
ALT TERRAIN assisted with planning, costume sourcing, staffing, training, product sampling logistics, management and documentation of the costumed character street team marketing and product sampling activation.
Contact ALT TERRAIN for planning and producing street marketing activations, product sampling street teams and public relations stunt marketing ideas, examples and pricing.