Event Marketing Permits allow brands to execute elaborate experiential marketing activations on city sidewalks, inside public parks, and on pedestrian plazas

Outdoor Experiential Event Marketing Example at The Grove - Los Angeles
Permitted Street Marketing Company Example - New York City
Michigan Avenue Permitted Street Marketing - Chicago
North Face Permitted Street Marketing Michigan Avenue - Chicago
Samsung Surprise-and-Delight Experiential Street Marketing - Meatpacking District, New York City
Samsung Permitted Street Marketing - New York City
Outdoor Experiential Marketing Event Expedia.com - Downtown Chicago
Expedia Outdoor Event Marketing Company Example - Chicago
Permitted Outdoor Event Lincoln Park Chicago Event Marketing company
Gatorade Street Basketball Marketing Event Example, Venice Beach, CA
Katy Perry Fragrance Product Launch Event - 34th Street Herald Square, New York City

An Event Marketing Permit is often needed for experiential activations on city sidewalks, beach boardwalks, and pedestrian plazas.

They are always needed for experiential marketing activations inside malls, transit stations, public parks and outdoor private property locations.

Event Marketing Permits are required for outdoor marketing activations that require the use of site-specific locations (e.g. sidewalks, pedestrian plazas, parks, beaches, etc.), large freestanding structures (e.g. tents, stages, installations, etc.) and for a variety of smaller event elements (e.g. amplified audio, generators, truck parking, etc.)

ALT TERRAIN can assist with all aspects of the marketing permit process from submitting applications to event layout drawings to onsite pre-event walk-throughs with city officials.

It is best to start marketing permit process 90 to 120 days prior to event as in large cities (e.g. New York City, Chicago, Los Angeles, etc.) outdoor events spaces are limited and they often are reserved by companies far in advance.

Outlined below are descriptions of the most common permits related to outdoor event marketing events:

Sidewalk Marketing Permit is needed if you plan to place objects on public sidewalks (e.g. signage, tables, etc.) or if a specific city block is essential to the success of the marketing activation. For example, if a specific city block in New York City’s financial district is essential to the success of an activation it is best to apply and secure a permit (otherwise there is chance of being asked to leave by property owners, police or other city officials).

Promotional Vehicle Parking Permit is needed if you want to park in specific parking space on a certain day. It can be event marketing vehicle that complements a street team sidewalk activation or a mobile billboard that needs to be parked outside a certain building address.

Public Park, Plaza & Beach Marketing Permits are needed if you like to utilize a public outdoor space for event marketing purposes. Typically outdoor spaces can be reserved for 12-24 hours although certain cities allow for longer engagements. Each public park, pedestrian plaza, and beach boardwalk have their own unique rules when it comes to event marketing elements, hours and availability.

Tent Permit & Freestanding Structure Permits are typically needed for tents larger than 10′ x 10′ and freestanding structures over 9.5′ in height (e.g. event entrances, stages, kiosks, step & repeats, etc.) to ensure they safe to utilize in outdoor environments. Note that engineer and city buildings permits are additionally often required for large outdoor freestanding structures.

Amplified Audio Permit is needed if for stage performances, protests or other events that involved an amplified audio speaker set-up.

Vending Permit is required if your company plans to sell products to consumers at the marketing activation.

Fire Code Permit (also known as Flame Retardant Certificates) are often required for certain custom and fabric structures placed inside venues to ensure they be safe when exposed to lighting and/or won’t quickly incinerate if there is an accidental fire.

Generator Permit is required in most cities for outdoor events when a portable power supply is needed.

Filming Permit and/or a photography permit are not typically required if it occurs inside your permitted event, however if you are filming outside the established event boundaries it is recommended.

Securing marketing permits can be a complicated process involving a variety of city departments over an extended period of time.

Contact ALT TERRAIN to learn how we can assist with providing an assessment of event permit pricing, application process, and estimate of city permit pricing.

Gatorade Creative Mobile Art Mural Billboard - Los Angeles

Brand: Gatorade
Service: Mobile Art Installation + Event Permitting
Client: StreetVirus/HYPEBEAST

Gatorade Experiential Marketing Event Activation for StreetVirus/HYPEBEAST

  StreetVirus/HYPEBEAST enlisted ALT TERRAIN to assist with bringing the Gatorade x KRINK collaboration to life with a art truck … Continued

Brand: Citibank / Citibike
Service: Experiential Marketing Event
Client: Publicis Kaplan Thaler

Citibank Union Square Experiential Marketing Event for Publicis Kaplan Thaler

Publicis Kaplan Thaler selected ALT TERRAIN to help plan, permit, produce and manage the Citibike experiential activation launch event in … Continued

Samsung Permitted Street

Brand: Samsung
Service: Event Marketing Permit
Client: ZENO Group

Samsung Meatpacking Event Marketing Activation in New York City for Zeno Group

ALT TERRAIN assisted Zeno Group with the planning and permitting of this super fun “Play With This” street marketing PR … Continued

Brand: HBO / Curb Your Enthusiasm
Service: Experiential Activation + Event Marketing Permit
Client: Red Tettemer O'Connell + Partners

HBO Experiential Marketing New York City and Los Angeles Example for Red Tettemer O’Connell + Partners

ALT TERRAIN helped produce the simple yet brilliant concept by Red Tettemer O’Connell + Partners to promote the 9th season of Curb … Continued

Katy Perry Fragrance Product Launch Event - New York City

Brand: Katy Perry Purr Fragrance
Service: Outdoor Pop-Up Shop Event Marketing
Client: StreetVirus

Katy Perry Fragrance Pop-Up Shop Event Marketing for StreetVirus

Entertainment marketing agency StreetVirus enlisted ALT TERRAIN to help plan, produce and execute the New York City outdoor pop-up shop … Continued

Outdoor Disney Book Marketing Event New York City - ALT TERRAIN

Brand: Disney Books
Service: Outdoor Event Marketing
Client: StreetVirus

Disney Experiential Marketing Event for StreetVirus

The entertainment marketing agency StreetVirus enlisted ALT TERRAIN to plan, staff and manage a Disney Pop-Up Marketing Event for ‘Heroes … Continued

Brand: Sears
Service: Outdoor Event Marketing + Street Team Marketing
Client: HAVAS PR

Sears Times Square Experiential Marketing Brand Installation Event for HAVAS PR

HAVAS PR (formerly Euro RSCG) smartly leverages a Times Square Island Marketing Event as the centerpiece to relaunch The Sears … Continued