Event Marketing Permit
Event Marketing Permits allow brands to execute elaborate experiential marketing activations on city sidewalks, inside public parks, and on pedestrian plazas
An Event Marketing Permit is often needed for experiential activations on city sidewalks, beach boardwalks, and pedestrian plazas.
They are always needed for experiential marketing activations inside malls, transit stations, public parks and outdoor private property locations.
Event Marketing Permits are required for outdoor marketing activations that require the use of site-specific locations (e.g. sidewalks, pedestrian plazas, parks, beaches, etc.), large freestanding structures (e.g. tents, stages, installations, etc.) and for a variety of smaller event elements (e.g. amplified audio, generators, truck parking, etc.)
ALT TERRAIN can assist with all aspects of the marketing permit process from submitting applications to event layout drawings to onsite pre-event walk-throughs with city officials.
It is best to start marketing permit process 90 to 120 days prior to event as in large cities (e.g. New York City, Chicago, Los Angeles, etc.) outdoor events spaces are limited and they often are reserved by companies far in advance.
Outlined below are descriptions of the most common permits related to outdoor event marketing events:
Sidewalk Marketing Permit is needed if you plan to place objects on public sidewalks (e.g. signage, tables, etc.) or if a specific city block is essential to the success of the marketing activation. For example, if a specific city block in New York City’s financial district is essential to the success of an activation it is best to apply and secure a permit (otherwise there is chance of being asked to leave by property owners, police or other city officials).
Promotional Vehicle Parking Permit is needed if you want to park in specific parking space on a certain day. It can be event marketing vehicle that complements a street team sidewalk activation or a mobile billboard that needs to be parked outside a certain building address.
Public Park, Plaza & Beach Marketing Permits are needed if you like to utilize a public outdoor space for event marketing purposes. Typically outdoor spaces can be reserved for 12-24 hours although certain cities allow for longer engagements. Each public park, pedestrian plaza, and beach boardwalk have their own unique rules when it comes to event marketing elements, hours and availability.
Tent Permit & Freestanding Structure Permits are typically needed for tents larger than 10′ x 10′ and freestanding structures over 9.5′ in height (e.g. event entrances, stages, kiosks, step & repeats, etc.) to ensure they safe to utilize in outdoor environments. Note that engineer and city buildings permits are additionally often required for large outdoor freestanding structures.
Amplified Audio Permit is needed if for stage performances, protests or other events that involved an amplified audio speaker set-up.
Vending Permit is required if your company plans to sell products to consumers at the marketing activation.
Fire Code Permit (also known as Flame Retardant Certificates) are often required for certain custom and fabric structures placed inside venues to ensure they be safe when exposed to lighting and/or won’t quickly incinerate if there is an accidental fire.
Generator Permit is required in most cities for outdoor events when a portable power supply is needed.
Filming Permit and/or a photography permit are not typically required if it occurs inside your permitted event, however if you are filming outside the established event boundaries it is recommended.
Securing marketing permits can be a complicated process involving a variety of city departments over an extended period of time.
Contact ALT TERRAIN to learn how we can assist with providing an assessment of event permit pricing, application process, and estimate of city permit pricing.
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