Street Team Marketing
Engage consumers with brand ambassadors, product samples and sharable experiences via Street Team Marketing activations
Street Team Marketing involves the deployment of brand ambassadors to promote events, sample products and engage people with sharable experiences.
Certain brands and agencies utilize the terms Field Marketing, Promotional Teams and Product Sampling Teams to refer to street team marketing.
Companies typically deploy Street Team Marketing to engage consumers on public sidewalks around transit stations, shopping districts, campuses, business districts, around city events and other outdoor locations with high-concentration of pedestrian traffic.
The benefits of street team marketing are:
1.) Reach tens of thousands of target consumers each day in cities such as New York, Boston, Chicago, San Francisco, Seattle and Washington DC
2.) Face-to-face interactions offer opportunities to engage people with tangible and emotional brand activities
3.) Getting trial-size product samples and purchase incentives into the hands of consumers considerably changes their buying behavior
4.) Communicating brand initiatives to consumers in a less competitive environment
5.) Interact with people around specific transit hubs, festivals, shopping districts, sports arenas and college campuses
6.) Generate genuine and valuable content for social media
7.) City permits are not needed for most street team marketing activations
8.) Gather firsthand consumer reactions and insights
The Street Team Marketing approach is highly effective form of outdoor brand marketing in cities with ample pedestrian sidewalk foot-traffic such as New York City, Chicago, Boston, Seattle, San Francisco, Philadelphia and Washington DC.
Selecting optimal locations and times of day to interact with the public is one of the many street team strategic services that ALT TERRAIN provides for companies and agencies.
A successful street marketing initiative involves compelling activation ideas that:
1.) Communicate a clear and concise brand message
2.) Include a call-to-action
3.) Utilize more-than-a-flyer giveaways
4.) Outfit brand ambassadors with caps, shirts and jackets
5.) Equip the street team with hand-held signs and props
6.) Offer incentives for consumers to share the brand experience digitally with friends
A street team marketing activations can take on various forms ranging from product sampling to ‘flash mob’ brand performance experiences.
Here are the most popular types of street team marketing:
Product Sampling Street Team – Consists of the planning, staffing, training, deployment and management of brand ambassadors to engage consumers with product messaging, samples and marketing materials.
Flash Mob Street Team – Involves the deployment of a 24+ brand ambassadors to perform coordinated brand stunts, songs, game shows and other acts that ‘surprise and delight’ consumers.
Costumed Character Street Team – Integrates costumed brand ambassadors to generate on-the-street attention and driver consumer engagement.
Experiential Street Team – Utilizes consumer participation props and activities to enhance the intended brand message.
Ambush Street Team – Deploys of a variety of the above described street team approaches around festivals, concerts and/or sports events not officially sponsored by a brand.
Special Event Street Team – Creates awareness about nearby brand pop-up shops, permitted outdoor activations and other experiential marketing events.
Retail Promotion Street Team – Spreads the word about retail, restaurant or other types of establishment special sales, in-store events and happenings.
Bicycle Street Team – Helps brand ambassadors standout in the crowd, store product samples and easily deploy to a variety of locations throughout the day.
Vehicle Street Team – Deploys branded cars, trucks, or trailers along with a street team to create a bigger on-the-street presence and transport product samples, props or experiential marketing activities.
With the breadth of approaches and tactics available it is essential to partner with a company with extensive experience in planning and producing street team marketing initiatives.
ALT TERRAIN helps companies with the following Street Team Marketing services:
1.) Ideas consistent with the brand and relay the intended message
2.) Location planning to connect with your target audience
3.) Activation and logistical planning to ensure a successful outcome
4.) Staff training and outfitting
5.) Product samples and marketing materials logistics
6.) Onsite activation management
7.) Documentation, reporting and analytics
Many companies offer Street Team Marketing services, and it may seem a simple tactic to execute, however we know that effective brand activations require considerable strategy, planning, training and onsite management.
Contact us to learn more about Street Team Marketing activation, pricing and examples of how companies can experientially engage consumers and achieve brand goals in New York City, San Francisco, Los Angeles, Washington DC, Chicago and dozens of other cities.
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Debra Cohen Public Relations selected ALT TERRAIN to help plan, staff and manage a brilliant street team, costumed character, product … Continued
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