HAVAS PR (formerly Euro RSCG) smartly leverages a Times Square Island Marketing Event as the centerpiece to relaunch The Sears Holiday Wish Book. ALT TERRAIN handled Times Square outdoor event planning, city permits, building and installation of larger-than-life version of the Sears Wish Book, plus five midsize versions to showcase products available in the catalog.
HAVAS PR held press events on the island in addition to television interviews with Ty Pennington, Sears’ spokesperson.
Wish Book-branded Street Teams were deployed throughout New York City, Chicago, Los Angeles, Boston and San Francisco to distribute over 120,000 Wish Book catalogs to consumers just in time for holiday shopping.
ALT TERRAIN handled outdoor event marketing planning, fabrication, permitting, installation, uninstall, staffing, management and reporting.