Trade Show Activation ideas, installations and activities to generate attention, word-of-mouth and engage attendees

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Interactive Graffiti Wall Trade Show Booth Activity Idea - Orlando, FL
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Trade Show Booth Interactive Graffiti Wall Attendee Engagement Example - Orlando, FL

Trade Show Activation is the creation and deployment of unique experiential marketing ideas to attract and engage event attendees.

Whether it is a convention, fair, expo or trade show marketing is essential to create brand presence, attract attendees, increase dwell time, provide memorable experiences and ultimately sales.

Ideally the trade show booth attendee actvities directly relate to the brand and intended message in a memorable way.

ALT TERRAIN trade show booth offering assists with trade show booth activity ideas, Instagram-able props, and attendee brand experiences activities ranging from oversize prize wheels to step-and-repeats to costumed brand ambassadors.

Our coverage includes all the major convention cities; Chicago, Las Vegas, San Francisco, Los Angeles, Atlanta and New York City.

To be effective we believe Trade Show Activations need to be:

1.) Noticeable in a crowed convention environment

2.) Easily understood by attendees

3.) Provide fun, stimulating and valuable brand experience

4.) Drive lead-generation, social media coverage and/or other actionable results

If the above seems like a trade show booth marketing approach you’d like to investigate please contact us to learn more.