Walking Billboards create outdoor brand visibility and consumer engagement to promote retailers, events, apps and trade show booths
Walking Billboard (also know as a Human Billboard and Ad Walker) is a super noticeable, eco-friendly, form of outdoor street-level advertising and consumer engagement marketing.
They are particularly effective form of outdoor advertising for promoting retail stores, local events, apps and to increase brand visibility around conventions.
Walking Billboard street teams are utilized to achieve targeted brand visibility and consumer engagement around transit stations, convention center trade shows, retailers, sports arenas and on city sidewalks.
They are particularly effective in cities with a high-concentration of pedestrian traffic such as New York City, Boston, Washington DC, Philadelphia, Chicago and San Francisco.
Walking Billboards are deployed in convoy mode, in groups of three or more, to create an even larger, more noticeable street-level billboard presence.
With a bit of creativity the deployment of walking billboard advertising teams can create fun, noteworthy content for social media and public relations purposes.
Walking Billboards are human-powered so appreciated by green and eco-conscious consumers.
Walking Billboards can take on a variety of advertising forms as noted below:
Above-the-Head Walking Billboards consist of double-sided signage placed above the head of brand ambassadors via a pole and custom backpack. Signage can take the form of thought bubbles, speech bubbles or custom die-cut shapes. Above-the-Head Walking Billboards in addition to creating a presence can distribute flyers or trial-size product samples. Above-the-Head Walking Billboards are typically deployed with lightweight jackets to cover the walking billboard backpacks.
Rectangle Light-Up / Digital Walking Billboards consist of large backpack billboard signs that strap on to the back of brand ambassadors. A large rectangle billboard bulletin-type size sign faces consumers behind the brand ambassadors and a small square signs is on the reverse side. These are often called digital walking/human billboards as they light-up at night via internal LED lights. Similar to the above they can create an advertising presence as well consumer engagement (e.g. product sampling, product demos, surveys, etc.) Rectangle Walking Billboards are most effective when deployed in convoy mode on the busy streets of cities such as Boston, San Francisco, Chicago and Washington DC.
Custom Walking Billboards can consist of variety of walk-around advertising billboards concepts ranging from hand-held stand-ins to digitally interactive to oversize signs.
We’re enthusiasts of walking billboard outdoor advertising for its effectiveness, ability customize sign shapes, and targetability to reach desired audiences in New York City, Portland, Seattle, San Diego, Chicago, Los Angeles and many other cities.
Contact ALT TERRAIN for Walking Billboard ideas, pricing and custom concepts for your next advertising campaign.