Create brand visibility, promote events, maintain street cred and drive consumer engagement with Wild Posting street poster advertising
Wild Postings (also known as wheat-pasting, poster sniping and fly posting) is the placement of outdoor street-level advertising posters throughout cities.
Posters are placed on construction sites, storefronts, street poles, bulletin boards, inside cafes, on-campus and other visible locations.
Street poster advertising is typically utilized to promote events, product releases, movies, apps and concerts.
They are additional utilized by companies for maintaining brand street cred and to drive consumer engagement.
Wild posting is particularly effective form of outdoor advertising in cities such as Chicago, Boston, Portland, Philadelphia, Seattle, San Francisco and Washington DC due to the high concentration of people walking around neighborhoods.
Wild Postings is also often called Bill Posting, Fly Posting, Guerrilla Postings, Wheat-Pasting and/or Poster Sniping within certain industries and/or companies.
For reference, below are a variety of wild postings definitions and offerings:
Cardstock Wild Postings are 11” x 17” and 16″ x 22″ thick paper posters placed in visible outdoor and indoor locations in target neighborhoods. Poster placement locations typically consist of construction sites, street poles, inside cafes, on campus and in retail shop windows. Cardstock Wild Postings posters are placed via staples, tape, push-pins and/or magnets depending upon the location. With Cardstock Wild Postings there are no predesignated or “owned” locations, however are placed in pre-selected target neighborhoods. Cardstock Wild Postings are particularly effective for promoting local events, highlighting product releases and/or brand promotions. ALT TERRAIN offerings Cardstock Wild Postings are available in San Francisco, Boston, Philadelphia, Washington DC, Atlanta, Seattle, San Francisco, Dallas, Washington DC and many other cities with the exception of New York City.
Pull-Tab Wild Postings are 8.5” x 11” posters with consumer take-one, pull-tabs at the bottom that drive consumer engagement. Poster placement locations typically consist of, but not limited to; construction sites, street poles, inside cafes, on college campuses, retail windows and public bulletin boards. There are no preset or “owned” locations with Pull-Tab Wild Postings advertising medium although are placed in target neighborhoods selected by you. Pull-Tab Wild Postings are particularly effective for tease-and-reveal, cause marketing, drive to action, plus quirky and light hearted advertising initiatives. Pull-Tab Wild Postings are available in Los Angeles, Houston, Minneapolis, Philadelphia, Boston, Atlanta, Seattle, San Francisco, Washington DC, Austin and many othe cities with the exception of New York City.
Cling Wild Postings (also know as Guerilla Clings or Static-Clings) are 11″ x 15″, or similar size die-cut shape, posters printed on a static electricity charged material allowing them to stick to a variety of surfaces without wheat-paste, staples or tape. The advantage of Cling Wild Postings is they allow for more creative and targeted placement, plus are often die-cut to specific shapes to increase effectiveness. Cling Wild Postings are available in most major markets although not in New York City.
Magnetic Wild Postings are 3″ x 4″ or die-cut shape magnets placed on metal surfaces throughout cities, including storefront gates, street poles, on vehicles, building entrance ways, newspaper kiosks and car driver doors. The Magnetic Wild Posting format is unique in its effectiveness as consumers take the magnets for personal use in their apartments, offices and/or dorms. Magnetic Wild Postings are available in New York City, Los Angeles, Philadelphia, Boston, Atlanta, Seattle, San Francisco, Washington DC, Baltimore, Minneapolis, Dallas, New Orleans and many other cities.
Dedicated Wheat-Paste Postings are 24″ x 36″ or larger thin paper posters adhered via wheat-paste or other means to a variety of cityscape surfaces (e.g. construction sites, storefronts, wallscapes, etc.) with permission of property owners. Dedicated Wheat-Paste Postings are site-specific and highlight a single brand advertising campaign with 18 to 32 posters per location often consisting of multiple poster designs. ALT TERRAIN does not have preset walls for dedicated wheat-paste postings, however we solicit and secure wall space in target neighborhoods.
Tear-Pad Wild Postings – Tear Pad Wild Postings encourage consumers to remove a single advertising poster from a pad of ten for personal reuse. They are perfect for outdoor advertising campaigns desire an experiential element. They work best with celebrity, sports, entertainment and/or other content people would like to post in their office, dorm and/or home. Each Tear Pad Wild Postings consists of ten weatherproof thin plastic posters. Tear Pad Wild Postings are placed outdoors on locations such as construction sites, fences and bulletin boards.
ALT TERRAIN is the premier industry resource for planning and implementing custom-tailored cardstock, pull-tabs, cling, or wheat-paste Wild Posting programs based on advertising objectives.
Our wild posting advertising campaign offerings include planning, printing, placement, management and extensive reporting.
Contact ALT TERRAIN to learn how to produce a successful wild postings advertising campaign, plus for custom ideas, pricing and company examples.
Consumer engagement agency 206 selected ALT TERRAIN to initiate a multi-city 11″ x 17″ cardstock wild posting to promote Patagonia’s … Continued
Brand: Lung Cancer Alliance
Laughlin Constable’s super creative and controversial campaign for Lung Cancer Alliance consisted of a ‘tease and reveal’ poster advertising initiatives … Continued
Brand: Kilbeggan Whiskey
Starcom entrusted ALT TERRAIN to print, place and manage Kilbeggan Whiskey’s Wild Postings initiatives in Boston, Chicago, San Francisco and … Continued
Brand: New Balance
Boathouse Group’s creatively bold New Balance advertising campaign questioned the absence of teamwork and sportsmanship in professional sports. Boathouse Group enlisted … Continued