Create brand visibility, promote events, maintain street cred and drive consumer engagement with Wild Posting street poster advertising
Wild Postings is primarily defined, by most companies, as the placement of outdoor street-level promotional advertising posters throughout cities on construction sites, poles, and other locations noticeable to consumers.
It is sometimes known as wheatpaste posters, wheatpasting, sniping and flyposting advertising by certain companies or industries.
Advertising posters are posted on construction sites, storefronts, street poles, bulletin boards, inside cafes, on-campus and other noticeable locations.
Street poster as a form of advertising is typically utilized to promote events, product releases, movies, apps, concerts and brand campaigns.
They are often leveraged by companies to maintain brand street cred and to drive consumer engagement.
Wild posting is a particularly effective form of outdoor advertising in cities such as Chicago, Boston, Portland, Philadelphia, Seattle, San Francisco and Washington DC due to the high concentration of people walking around on city streets.
For reference, below are wild postings definitions and offerings:
Cardstock Wild Postings are 11” x 17” and 13″ x 19″ thick paper posters placed in visible outdoor and indoor locations in target neighborhoods. Poster placement locations typically consist of construction sites, street poles, inside cafes, on campus and in retail shop windows. Cardstock Wild Postings posters are placed via staples, tape, push-pins and/or magnets depending upon the location. With Cardstock Wild Postings there are no predesignated or “owned” locations, however, are placed in pre-selected target neighborhoods. Cardstock Wild Postings are particularly effective for promoting local events, highlighting product releases and/or brand promotions. ALT TERRAIN offers Cardstock Wild Postings in San Francisco, Boston, Philadelphia, Washington DC, Atlanta, Seattle, San Francisco, Dallas, Washington DC and many other cities although not available in New York City.
Pull-Tab Wild Postings are 8.5” x 11” posters with consumer take-one, pull-tabs at the bottom that drives consumer engagement. Poster placement locations typically consist of, but not limited to; construction sites, street poles, inside cafes, on college campuses, retail shop windows, and public bulletin boards. There are no preset or “owned” locations with Pull-Tab Wild Postings advertising medium although are placed in target neighborhoods selected by you. Pull-Tab Wild Postings are particularly effective for tease-and-reveal, cause marketing, call-to-action, plus quirky and light-hearted advertising initiatives. Pull-Tab Wild Postings are available in Los Angeles, Houston, Minneapolis, Philadelphia, Boston, Atlanta, Seattle, San Francisco, New York City, Washington DC, Austin and many other cities.
Cling Wild Postings (also know as Guerilla Clings or Static-Clings) are 11″ x 15″ posters printed on a static electricity charged material allowing them to stick to a variety of surfaces without wheat-paste, staples or tape. The advantage of Cling Wild Postings is they allow for more creative and targeted placement, plus are often die-cut to specific shapes to increase effectiveness. Available in the top 20 US cities although not in New York City.
Magnetic Wild Postings are 3″ x 4″ or die-cut shape magnets placed on metal surfaces throughout cities, including storefront gates, street poles, on vehicles, building entrances, newspaper kiosks and car driver doors. The Magnetic Wild Posting format is unique in its effectiveness as consumers take the magnets for personal use in their apartments, offices and/or dorms. Magnetic Wild Postings are available in New York City, Los Angeles, Philadelphia, Boston, Atlanta, Seattle, San Francisco, Washington DC, Baltimore, Minneapolis, Dallas, Brooklyn, Hoboken, Manhattan, New Orleans and many other cities.
Wheatpaste Wild Postings are 24″ x 36″ or larger thin paper posters adhered via wheat-paste or other means primarily to construction sites and abandon properties without permission. They often allow for 4 to 6 posters to be placed together. Note ALT TERRAIN does not offer wheatpaste wild postings in most cities including New York City.
Dedicated Wheatpaste Postings are site-specific and highlight a single brand advertising campaign with 16 to 32 posters per location. Dedicated wheatpaste wild posting wall installations often consisting of multiple poster designs. This form of wild posting advertising is placed with permission of the property owner and often require city permits. ALT TERRAIN does not have preset walls for dedicated, legal wheatpaste postings, however, we solicit and secure wall space in target neighborhoods on an as needed basis.
Tear Pad Wild Postings – Tear Pad Wild Postings encourage consumers to remove a single advertising poster from a pad of ten for personal reuse. They are perfect for outdoor advertising campaigns desire an experiential element. They work best with celebrity, sports, entertainment and/or other content people would like to post in their office, dorm and/or home. Each Tear Pad Wild Postings consists of ten weatherproof thin plastic posters. Tear Pad Wild Postings are placed outdoors in locations such as construction sites, fences and bulletin boards. We offer these posters in Chicago, Boston, Los Angeles, Washington DC, Miami, Atlanta, Seattle and many other cities although not available in New York City.
ALT TERRAIN is the premier industry resource for planning and implementing custom poster advertising initiatives to achieve business objectives.
Our wild posting advertising programs include planning, printing, placement, management and extensive reporting.
Contact ALT TERRAIN to learn how to produce a successful wild postings company advertising initiative, plus for custom ideas, pricing and company examples.
Consumer engagement agency 206 selected ALT TERRAIN to initiate a multi-city 11″ x 17″ cardstock wild posting to promote Patagonia’s … Continued
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