There's so much change is happening so we created this 2022 Experiential Marketing Tips & Trends to help guide your efforts.

 

Uplift

With all the individual, societal, and economic stresses globally, people are gravitating to experiences with positive, beneficial, and wellness vibes. 

Think about how your experiential marketing can make a difference in people's lives. 

 

Purpose 

Activate your purpose in all your marketing efforts.

It's the surefire way to build trust and meaningful relationships.

Ideally, your purpose has a real-world impact beyond your product.

 

Community 

Community equals customers. 

Focus on supporting existing community, getting people more involved vs. the age-old race for new customers.

 

NFTs

Interest in the NFTs is in overdrive.

Integrating NFTs into your events will spark attendance, engagement, and relationships. 

NFTs are the new swag.

 

Growth

Performance marketing is now an essential element of experiential. 

Although a hard sell is never welcome, offering people ways to sign-up, install, share, and purchase is necessary.

Ensure your event isn't just for show; produce results.

 

Stunts

It's a noisy and crowded world, so experiential marketing stunts are on the rise.

The goal isn't on-the-ground reach; it's more about creating a super unique experience, and then amplify it on social. 

To give your marketing stunts a lift, tie them into cultural holidays, events, and happenings. 

 

Agility

In this Covid world, no one really knows what's around the corner.

Invest in creating small, outdoor, and agile experiential activations. 

 

Influencers

Integrating influencers into experiential is trending. 

They'll add reach, content, credibility to your experiential events. 

 

Diverse and inclusive 

How you staff, where you activate, who you invite, and each individual experience say a lot about your brand.

 

 

 

The ALT TERRAIN team,