Here are the experiential marketing trends we see dominating 2023.
Performance - Experiential activities that hit certain KPIs, from app installs to newsletter sign-ups to customer acquisition are rising. One still needs to be noticeable, welcoming, and conversational, just ensure it all leads toward achieving desired goals.
Integration - Extracting the most value from your experiential efforts is certainly in vogue. We see brands schedule influencer visits every hour, amplify with social, and align with outdoor advertising initiatives. Why? Everyone is discovering elements play off one another; the classic "1 + 1 = 3 (or more)” effect.
Creative Stunts - More and more requests are coming in for marketing stunts. Since budgets have been scaled back, brands seek high-value experiential marketing to create a nationwide or, should we say, Instagram-wide impact.
Strategy - Limitless experiential options combined with budget constraints are leading many people to ask, 'what's the best experiential strategy for our brand?' Some forego big festivals for agile street teams, while others are investing in creating their own annual events. Either way, we welcome the conversation as it leads to better outcomes.
View the Experience section to see recent experiential marketing activations.
