Reintroduction of Adidas Forum leverages past and present New York City culture
Grow, a digital agency for pioneering brands, tapped ALT TERRAIN to support their super creative Adidas Forum influencer activation event
First, let's kick things off with a bit of sneaker history; the original Forum was released in the 80s as the high-end basketball shoe
Adidas recently reimagined and redesigned it for today's consumer and culture
Tapping into its 80s roots, a vintage city bus served as the centerpiece for influencer marketing activation
ALT TERRAIN found a road-worthy 1984 city bus and branded it inside and out with Adidas Forum visuals and props
Adidas then enlisted a band of Gen Z fashion influencers to take a tour of vintage clothing shops in Brooklyn
Throughout the one-day activation, outfits complementing the new Adidas Forum shoe were created by influencers and shared with their followers
Why is this one of our favorite sneaker marketing projects?
1.) Combination of past and present culture to create something truly original
2.) Uncommon approach of leveraging fashion influencers to promote a sneaker release
3.) Knowing the immense value of getting others to talk about your brand
If you have a sneaker release seeking a bit of city culture marketing, ALT TERRAIN got the streets on lock!