Illinois soybean growers assocaition, immersive, experiential marketing installation inside a WeWork in Chicago
Produced for MorganMyers, an agricultural marketing agency specializing in inspiring change with an emotional appeal; the immersive activation showcased how soybeans benefit people's everyday lives
The installation titled 'Soy in the City' involved the transformation of WeWork spaces into delightful brand experience lounge and engagement centers
Experience included an outdoor-themed environment (e.g., picnic table, wood stumps, rocks, etc.), conversation wall, walk-in 3D live plant sculpture, sing chairs, and yoga room, ambient nature sounds, and vinyl window visuals
The spaces educated people about the multifaceted benefits of soy; from biodiesel affect on city air quality to food production to supporting family-owned farms
What made this experiential marketing installation campaign special?
1.) WeWork location allowed the activation to engage a continual flow of entrepreneurial-minded people open to new experiences and understandings
2.) Inviting design elements attracted and engaged people; most spending 20 minutes to 2 hours a week inside the experiential space
3.) Conveyed the intended growers association messages via immersive and participatory ways
For more info about this experiential-based agri marketing activation, contact ALT TERRAIN agency!