It can be a grand plan to save the environment or make someone's day a little more joyful.
Make marketing better for people - it benefits everyone!
The formula - enhance your brand with real-world experiences, culture, and community.
"When your values are clear to you, making decisions becomes easier" - Roy E. Disney
Creativity - Creativity is how we make magic happen. It's a precious human resource we nurture, replenish, and strengthen.
Inspire - If you're not inspiring people, what are you doing? Success outcomes depend on inspiring people.
Empower - Give people experiences that make them smarter, creative, and confident.
Community - Ask yourself, 'Does it create community? ' If not, you're wasting your investment. Community is how you build long-term value.
Diversity & Inclusion - Reflecting the world around you is essential for your brand, plus it's the right thing to do.
Authenticity - For goodness sake, don't pretend to be something you're not. Focus on what makes your brand, employees, and customers special.
Engagement - Experiential and engagement go hand-in-hand. People embrace and remember experiences over everything else.
Integration - Real-world marketing activations don't happen in a silo. They are an opportunity to involve influencers, creators, founders, salespeople, content marketers, and public relations professionals - creating synergy.
Journey - People are on a journey with your brand; treat marketing as an ongoing relationship.
Story - Stories are the most powerful way to bring your brand to life and create change.
Tech - Tech is how you scale and measure activations.