Cryptopunks
Miami Art Basel Brand Activation
Art Basel Miami wild posting campaign for CryptoPunks
CryptoPunks knows constant elevation causes expansion.
Although, when you’re the most venerable NFT collection, ascendance poses a challenge.
CryptoPunks’ creative solution is to have museums accept CryptoPunks into their art collections.
They found a contemporary art museum partner – ICA Miami.
CryptoPunks scheduled the unveiling during Art Basel Miami to maximize attention and value.
The NFT brand teased the announcement with creative wheatpaste wild postings throughout Wynwood and surrounding areas.
5 days, 350 wheatpaste posters, 29,000+ ideal audience impressions
This wasn’t your usual poster campaign, it was elevated to art status. How so?
The concept made the initiative special – take four jumbo-sized posters to create a unified, close-up visual of the NFT.
The strategy involved the big poster placements in the three days leading up to the big announcement, and on the day of, smaller posters with more details were revealed.
The posters were only one part of a larger media and public relations strategy.
What made this project notable?
Audience
If your aim is to influencer artists, galleries, collectors, enthusiasts, Miami Art Basel is the place to be.
Arty
Not your average poster ad, these billboard size posters resonated onsite and online.
Engagement
Poster layout, image, and QR codes sparked engagement.
If you'd like to activate a wheatpaste wild posting activation during Art Basel, we'd love to support you!
