Art Basel Miami wild posting marketing activation for CryptoPunks
CryptoPunks knows constant elevation causes expansion.
Although, when you're the most venerable NFT collection, ascendance poses a challenge.
CryptoPunks' creative solution is to have museums accept CryptoPunks into their art collections.
They found a contemporary art museum partner - ICA Miami.
CryptoPunks scheduled the unveiling during Art Basel Miami to maximize attention and value.
The NFT brand teased the announcement with creative wheatpaste wild postings throughout Wynwood and surrounding areas.
The concept made the initiative special - take four jumbo-sized posters to create a unified, close-up visual of the NFT.
The strategy involved the big poster placements in the three days leading up to the big announcement, and on the day of, smaller posters with more details were revealed.
Wild postings had a QR code for curious people to learn more.
The posters were only one part of a larger media and public relations strategy.
The creative Art Basel Miami poster campaign created 15,000+ impressions and hundreds of engagements, plus hundreds of organic social media posts.
Most importantly, the posters reached artists, galleries, collectors, enthusiasts, and other culture trend-spreaders from New York City, Los Angeles, London, and the rest of the world.
Get in touch if you'd like to rock the streets of Miami Art Basel!
