Young Thug's album cover contest gets wild
Forget cookie-cutter album covers! Young Thug and Adobe unleashed a unique collaboration, inviting fans to reimagine the artwork for his "Punk" album. The streets became the canvas, as winning and shortlisted designs sprawled across Atlanta - not just as ads, but as celebrations of fan talent.
Imagine vibrant posters popping up around your city: streetlights, construction sites, unexpected corners transformed into open-air galleries. Downtown, Midtown, Little Five Points - no neighborhood was spared. But these weren't your average fly-by-night flyers. These were high-impact "snipe-style" posters, delivering 100x the reach of traditional wheatpaste in Atlanta. And because creativity deserves applause, each poster sported a QR code, inviting everyone to explore the designs and meet the artists behind them.
The result? Over 198,000 "brand impressions" in just two weeks - but this wasn't about branding. This was about amplifying fan voices, making them the stars of the show. Winners and runners-up saw their work plastered across their own neighborhoods, their names immortalized on the landscape.
What makes this wild posting project truly unique?
- Fan art, not brand art: Instead of pushing a product, this campaign celebrated the creative spark within Thug's fanbase.
- A city-wide talent hunt: Posters weren't just ads, they were trophies, bringing fan creations to life on a grand scale.
- Hyper-local impact: Winners saw their work plastered across their own stomping grounds, making the celebration even more personal.
- This campaign flipped the script on traditional marketing, focusing on fan engagement and creativity.
- Wild postings proved an impactful medium, reaching a wide audience and showcasing designs in unexpected locations.
- The hyper-local approach connected winners and runners-up with their communities, making the experience even more meaningful.
Want to unleash the power of wild postings in your own city? Contact Atlanta Wild Posting and let your streets tell a story.