Wild postings highlight Young Thug's album cover design contest
An Adobe and Young Thug collab invited fans to redesign his Punk album cover
Winners and runner-ups were promoted on outdoor advertising posters throughout the country, including in his hometown Atlanta
Wild postings on street poles, light boxes, construction sites, and other creative cityscape locations
The poster distribution in Downtown, Midtown, Little Five Points, Cabbagetown, East Atlanta Village, and many more neighborhoods
Snipe-style, not wheatpaste, posters were chosen as the marketing medium as they provide 100x more reach in Atlanta
Posters included a QR code for the public to learn more about the designs and artists
198,000+ outdoor advertising brand impressions created
Why this Atlanta wild posting initiative is unique
1.) Posters leveraged as a reward for participation - 'see your designs up around the city'
2.) Most poster campaigns are centered on promoting a brand; this one is focused on celebrating fans
3.) Posters placed throughout cities where winners and runner-ups live so they can see them in person
To leverage wild postings in Atlanta, reach out!
