MUBI leverages wild posting to raise brand awareness and interest
MUBI, the pioneering indie film streaming service, partnered up ALT TERRAIN to let more people in Austin know about their unique offering.
Each week MUBI brought out a new eye-catching poster design to the streets of Austin.
Outdoor, snipe style, wild postings placed on street poles and construction sites.
Indoor poster placements consisted of cafe bulletin boards and storefront windows.
Wild postings implemented in 12+ neighborhoods, particularly those with thriving Arts & Culture districts, from East Austin to Travis Heights to downtown.
Is wild posting outdoor advertising effective in Austin?
1.) Austin has dozens of neighborhoods with plenty of people walking around, making wild postings a smart choice
2.) Many cafes and indie shops allocate space for posters, creating a secondary place to present your brand
3.) Austin population is surging, making posters advertising more valuable each year
If you would like to create a citywide brand presence in Austin, ALT TERRAIN is your street connection!
