Brooklyn Academy of Music (BAM)
Brooklyn Interactive Building Projection – NYC
Brooklyn Academy of Music (BAM) interactive outdoor building projection
The Brooklyn Academy of Music (BAM) Next Wave Festival pushed art boundaries once again, this time by transforming the city’s streets into an operatic spectacle. Partnering with ALT TERRAIN, they projected the stunning animated film “He Did What?” onto the side of BAM’s building. This created a free, ten-minute outdoor experience that captivated audiences for seven consecutive nights.
But this wasn’t just a beautiful projection; it was an interactive one. Equipped with special headsets, viewers were transported into the heart of the opera, experiencing the music and visuals in a deeply personal way. This innovative approach attracted not only festival attendees but also curious passersby and online buzz generated by BAM’s social media magic.
If your organization requires an interactive, outdoor projection activation,
reach out as ALT TERRAIN would love to assist!
Why we loved this building projection project?
Free art to the public
Offering free art to the public delighted audiences and provided great social media content for BAM, enhancing their reach and engagement.
Billboard with Benefits:
This wasn't just a stunning display; it was a beacon, drawing attention to the Next Wave Festival and its daring artistic spirit.
Artistic experiences
By bringing opera to the streets, BAM proved that artistic experiences can blossom anywhere, enriching the lives of all who experience them.
