Santander Bank
Social Impact Marketing - Boston
Immersive initiative helps an overlooked segment of society
The goal was to create awareness and empathy for people classified as working homeless, individuals with jobs, although without stable living situations – often sleeping overnight in their car or crashing at different houses each night.
The strategic immersive AR video experience titled “In Someone Else’s Shoes” brings the public into the lives of working homeless, sharing the circumstances and obstacles they face each day.
Beyond raising awareness, once people experienced the AR brand installation, they were invited to install a pedometer app to track their steps in which Santander Bank donates $10 for every mile people walk “In Someone Else’s Shoes”.
The money raised via the app donated to a nonprofit organization Heading Home, which specializes in helping the working homeless find permanent housing in Boston.
Social impact campaigns create awareness, empathy, and raise needed funds to help society.
ALT TERRAIN supported MediaMonks and Arnold agencies which conceived and produced the AR marketing campaign.
ALT TERRAIN secured city event marketing permits for Copley Square and Greenway, plus onsite experiential management to ensure all goes smoothly.
ALT TERRAIN staffed the immersive AR marketing activation with 24 well-trained brand ambassadors to invite and engage the public.
What made this social impact marketing activation noteworthy?
Immersive story-telling
Interactive story-telling got people to connect with the cause emotionally
Motivated action
The personalized app gave people a way to take action and to individually make a difference
Raised $200,000!
The campaign raised $200,000 within three days of the installation activation
If your brand needs assistance producing a social impact marketing initiative, please get in touch!
