BICYCLE BILLBOARD and Why People Love Them
Bike billboard advertising brings your brand to city streets, parks, and boardwalks
Create visibility around festivals and sports arenas
It's the most eco-conscious form of outdoor advertising
Leverage bike billboards as a street team to create brand engagement
Rack up thousands of unique brand impressions daily
What is bicycle billboard advertising?
Bicycle billboards are sign-equipped bikes ridden around cities to creatively promote brands, events, and causes. Bicycle billboards are the most eco-friendly form outdoor advertising.
Bicycle billboard styles range from single-track sign trailers to trikes to sidewalk signs.
Specific companies may refer to bicycle billboards as ad bikes or promo bike teams.
They are deployed in groups to create an undeniable outdoor presence.
Riders outfitted are in branded shirts, helmets, and jackets unify the team and enhance brand impact.
Bicycle billboard services
Route planning
Billboard printing & installation
Rider staffing and training
Onsite management
Activation
Real-time reporting
Insurance
Campaign recaps
Why are bicycle billboards effective?
1.) On-the-street noticeability unlike traditional outdoor advertising
2.) Appreciated by people compared to a traditional gas-powered billboard vehicle
3.) Reach areas where other outdoor advertising options aren't available (e.g., bike paths, boardwalks, etc.)
4.) Deploy to engage the public, similar to a street team marketing activation
5.) Natural fit for outdoor lifestyle, exercise, or eco-conscious brands
6.) Provides unique grassroots content for social
Bicycle billboard options
Bike billboard trailers - These 6' wide x 3' high advertising signs are towed by riders and deployed in groups of three on city bike lines, paths, and beach boardwalks.
Trike billboards - Three wheel bikes provide more space, height, and stability - perfect for creative brand installations.
Sidewalk bike signs - These bike billboards act as sidewalk billboards, placed in your target neighborhoods.
Availability
Bike billboards are available in the top 50 US cities, including:
New York City, NY
Chicago, IL
Los Angeles, CA
Houston, TX
Phoenix, AZ
San Antonio, TX
Boston, MA
Philadelphia, PA
Washington, DC
San Diego, CA
Dallas, TX
Seattle, WA
Denver, CO
Portland, OR
Nashville, TN
Baltimore, MD
Austin, TX
Takeaways
Bike billboards teams get your brand noticed throughout busy city streetscapes.
Super effective around trade shows, festivals, arenas, concerts, and other large audience gatherings.
Human-powered, carbon-neutral ways of advertising is the future.
Connect
For a complimentary bike billboard estimate, reach out with your cities, dates, and goals.
Explore More
Be sure to view our Sampling Bike Cart offering.
Bicycle Billboard styles and information:
Bicycle billboard trailers are 72" wide x 36" high in size and attached to standard bikes.
They are deployed in team of three more more. Due to their size in bike cities they are typically deployed on bike safe streets, routes, or paths.
These bike billboards are single-track, with one wheel in the back, making them streamlined and city friendly.
Bike Billboard Trike is a three-wheel bicycle with a 27" x 41" size advertising poster frame on each side.
These advertising trikes standout a bit more in busier areas due to their height.
Trikes are deployed in groups or as singles.
Bike Sidewalk Signs are bicycles custom designed to have advertising displayed on the frame and fenders.
These bikes are strategically placed on city sidewalks in target neighborhoods on a daily basis.
Generally, 16 bikes are deployed as part Bike Sidewalk Sign advertising initiative.
3D Installation Bike Billboards are trikes with custom brand sculptures, objects, screens, and/or props to create a one-of-a-kind presence on city streets.