Tapster, the alcohol delivery service, lit up Boston nightlife districts
Conceived and designed by Inphantry, Boston's top digital experience agency, Tapster billboard projections hailed the newly launched app.
The outdoor advertising campaign highlighted the inconveniences people often encounter when drinking at busy nightspots.
Digital building projections hit up nightlife areas throughout Boston; Seaport, Back Bay, Allston, and the Theater District.
Reasons why we loved this Boston outdoor advertising activation
1.) Attention-grabbing creative got people to whip out their smartphones, extending the reach to Instagram, Facebook, and Twitter
2.) Optimal relevancy; brought their message to people just before and after they experienced the issues the app solves
ALT TERRAIN helps brands connect with city culture.
If you enjoyed learning about this digital projection advertising initiative, check out the LA Opera and Color of Change projects.
If you're seeking creative outdoor advertising activations, ALT TERRAIN is here to bring them to life!